AB Tasty, an innovative solution for successful websites
November 21, 2017

AB Tasty, an innovative solution for successful websites

Solène Grand (Dagonet) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with AB Tasty

AB Tasty is mainly used by the marketing team to test different versions of a page on our website, in order to increase the conversion rate and improve user experience. As we are a small company, we usually decide with top managers which tests will be created first and, according to the reports, decide together how to implement changes on the site.

Pros

  • Account Managers understand our needs and always listen to our technical or strategic questions.
  • Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
  • AB Tasty's interface is complete, intuitive and innovative.

Cons

  • It would be useful to have more examples of winning tests in different industries, it is always inspiring.
  • Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
  • With AB Tasty, our overall conversation rate has improved by 26%.
AB Tasty is a great solution for websites with actions to measure (transactions, leads, subscriptions for instance) and a large volume of visits in order to have relevant figures to analyze. In these cases, implementing winning variations will improve significantly the conversion rate and ROI. Moreover, using a solution like AB Tasty takes time and the company should be well organized to take fully advantage of it.

Comments

More Reviews of AB Tasty

  1. Home
  2. A/B Testing Tools
  3. AB Tasty Reviews
  4. User Review of AB Tasty