Great platform!
September 17, 2019

Great platform!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Client-side Testing

Modules Used

  • Analytics and Insights
  • Experimentation (A/B Testing)
  • Personalization

Overall Satisfaction with AB Tasty

It is used by our marketing department to help improve the UX on our external-facing website.

Pros

  • Great customer service
  • Fast response time
  • Easy-to-use platform
  • Cost effective

Cons

  • Analytics dashboard could use some work (they did make recent improvements)
  • Ability to see history of changes on a test isn't there
  • Can only do time targeting via custom code
  • Increased conversion rates
  • Improved UX on the site
  • Decreased bounce rate
They've helped us set up custom coded experiences and are very quick to respond if we need help or have an issue we're trying to solve.
  • Google Analytics
Fairly easy to set up. We mostly use the analytics straight out of AB Tasty though.
AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better.
Great for testing various experiences or potential new experiences before launching to everyone.

AB Tasty Feature Ratings

8.5
a/b experiment testing
9
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
Not Rated
Mobile app testing
Not Rated
Visual / WYSIWYG editor
9
9.5
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Traffic allocation control
10
Website personalization
9
7.5
Click analytics
7
Conversion tracking
8
Goal tracking
8
Test reporting
7
Results segmentation
Not Rated
Platform Integration Features ()
Not Rated

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