TrustRadius
Great Reporting, Algorithms Make Acquisio a Key Partner for Digital Media Agencies
https://www.trustradius.com/search-engine-marketing-semAcquisioUnspecified6.625101
Barry Bartoszek profile photo
July 02, 2014

Great Reporting, Algorithms Make Acquisio a Key Partner for Digital Media Agencies

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version

Professional

Modules Used

  • Reporting

Overall Satisfaction with Acquisio

We used Acquisio to help track budgets and generate reports for all clients running digital advertising campaigns (PPC, Display, Social, Etc). Once campaigns are linked, the dashboard allows you to see the data for your campaigns. This allows you to see total cost and performance using a single pane of glass UI, instead of signing in to several different UIs.
  • Acquisio allows you to create very professional and visually pleasing reports in a very short time.
  • Acquisio's bid and budget management tool helped a struggling client achieve more site traffic and conversions.
  • My experience with Acquisio's customer service was an excellent one; my representative was always available and ready to answer my questions or escalate any issues I had.
  • The training during the transition from the "old" Acquisio to the "new" Acquisio left a lot to be desired.
  • Twitter, at least at the time, was not an approved advertiser, so we had to create manual reports for our Twitter advertising campaigns.
  • Some of the algorithms Acquisio offers are a little confusing to understand.
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.
I recommend using Acquisio if you're an advertiser or agency that needs professional and accurate reports for several clients. The automation of reports saved us a lot of time and allowed us to focus on actually driving client results, not just providing the data reports. The layouts of the reports can be customized, too. So you're able to integrate your corporate branding seamlessly into these reports.