Overall Satisfaction
- Act-On's pricing model made adopting marketing automation software for TPC Training Systems a reality. I reviewed other platforms I was already familiar with including Marketo and Pardot but Act-On was the best bang for your buck.
- First off, Act-On's customer service is great. They go above and beyond to help implement, understand, troubleshoot, and utilize all features.
- Act-On is an easy to understand platform that can have a novice up and running in no time. There email template builder is particularly easy to understand and helps you create professional emails quickly.
- Some reporting features had been lacking. Being able to select a specific date range to dial-in to exact metrics were missing. Must supplement with Google Analytics for complete picture.
- Load times from the CRM side can be slow and frustrating for sales team. Might just be our connection but seems to take longer through the Salesforce connector.
- I wish there were more "permissions" that could limit some features for sales team members. Some give too much freedom with sending mass email.
- Overall, the web insights specific to existing contacts has helped with customer retention and repeat business. The ability to react quickly to these insights has proven to generate interest faster from a previously longer sales cycle.
- From the marketing side, I have been able to step -up my game by automating drip nurture programs. I am a one man marketing team for 3 divisions. Act-On has given me the means to extend my marketing reach.
- Again, the tool has become essential for me to accomplish marketing goals by increasing the efficiency in communication from sales to marketing and vise-verse.