June 22, 2016
User Review: "Impressed Act-On Rookie"
Likelihood to Renew
10
TrustRadius
https://media.trustradius.com/product-logos/0o/ED/B44SZIS8EMTA.PNGAct-OnImpressed Act-On Rookie2016-06-22T21:19:43.453ZWe signed on with Act-On in early 2016 and are very pleased with our experience so far and we've only just begun! The Act-On team helps walk you through the process and keeps you on track with your implementation goals. Plus their support team is quick to respond with your questions and troubleshooting needs. So much helpful information is at your fingertips with their webinars, on-demand courses and white pages.,Assigned Customer Success Manager is available to you to help reach implementation goals, get set up correctly and give expert advice.
On-demand online courses, webinars and white pages at your fingertips - so much helpful information when you need it!
The email composer is easy to use and looks professional. Plus they don't advertise themselves on our emails.,10,Open and click rates are higher than our previous email service provider.
Our first email sent, which was a discount on a product in honor of Earth Day, helped us reach our sales goal for the month.,Constant Contact,Less than 10,000,B2B,Tour de Force CRM,4,3,Email campaigns
Website prospecting
Interface with Tour de Force CRM,Search terms as shown on website visitor report for our new websites
A/B testing to find out best day and time to send our emails
Webinars and white pages to stay informed,Hosting our own webinars
Forms
SEO audits of our new websites,10,Yes,Product Features
Product Usability
Product Reputation
Analyst Reports,We are happy with how the process went.Pamela ColbyAct-On - Fantastic people2015-11-29T19:11:50.305ZAct-On is being used to fully identify and attribute the successes marketing is delivering to sales and the wider business. It was first rolled out to marketing, then sales and now to the wider business and we are able to understand prospects and customer activities then send personalised messaging to them. We are able to score and prioritise leads and to know what is successful and where to apportion budget.,I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.,As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.,10,Increased efficiency of marketing program build
Improved analytics and insight
More visibility of prospect and customer interactions,Marketo, Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua), Microsoft Dynamics Marketing, Salesfusion, HubSpot and Salesforce Marketing Cloud Email,Power BI For Office 365, Google Analytics, Progress Sitefinity,10,000 to 25,000,B2B,5,1,Tracking of prospect to customer
Speed to implement Marketing Programs
Platform ease of use,Ability to pull data out and visualise in PowerBI next to Dynamics, Google Analytics and other data sources,Trigger emails based on field changes within other systems,10,Yes,Price
Product Features
Product Usability
Analyst Reports,Not much, it was a long process and done with a lot of detail meaning the best company won.,Implemented in-house,Yes,Change management was minimal,Email template creation took a long time to ensure the responsive issues
CRM integration (due to legacy Microsoft/internal issues),9,Email and Landing Page Creation
Data Studio Reporting,Social Publishing
Form Creation,Yes,10Mark TerryThe most bang for your buck a marketing automation tool has provided me2015-11-29T18:57:16.824ZAct-On is the core component of our in house marketing platform. When I joined Anachron, one of my key goals was to professionalize the marketing department - almost starting from scratch. Act-On enables me to monitor, maintain and execute a range of internal, inbound and outbound marketing activities through a single platform. It is the cornerstone of our entire marketing platform and its excellent integration with Salesforce and robust sales user functionality has enabled us to strengthen the relationship between marketing and sales greatly.,Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.,Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.,9,Average web audience grew 300% within three months, with visitors coming from over 100 countries.
Greater integration and cooperation between marketing and sales.
Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.,Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua),Salesforce.com, Hootsuite Pro,Less than 10,000,B2B,8,1,Lead generation
Prospect/Customer behaviour analysis
Content Management and Creation effectiveness,The Act-On Anywhere has done more to promote the benefits of Act-On and marketing as a whole to our sales team than any other feature or demonstration I've given. The reason? it instantly shows them the value THEY can receive from the platform and how it can benefit them in their role.
When building up a marketing approach, almost from scratch, gaining internal approval is key to reaching your objectives. The data and analysis tools available within Act-On have made it easier for me to demonstrate the effectiveness of marketing, its value to the organization and instigate a number of process improvements based on those findings.,Greater inbound lead generation activities
More effective communication with existing customers (loyalty/satisfaction improvements),10,No,Price
Product Features
Product Usability,I wouldn't. I was quite thorough and Act-On made the most sense for our business.Damian LeslieA great product and a great company to work with.2015-11-24T22:55:09.606ZWe use it across the whole organization, from the technical teams who collaborate with marketing to build content all the way to sales. We use Act-On both as customers and as partners, selling and deploying it to other organizations. This means we need deep knowledge of the product and how to present it in various business situations. Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. For small marketing teams to look big, it's an indispensable tool.,Constant evolution of the product.
Fantastic landing page and email builder.
Great handling of email sending, bounce and traffic.
Great website website analysis tools.
As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.,A more coherent interface.
Data studio needs to be a bit more mature.
A more contact oriented, less list oriented approach could be useful.,10,We now know how digital campaigns perform.
Marketing is much more agile going to market and promoting specific messages.
We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.,Pardot,SugarCRM,Less than 10,000,B2B,5,3,Lead nurturing
Website tracking
Social Publishing,As a multi company marketing automation tool.,As a full blown CMS for microsites, fully driven by landing pages.,10,Yes,Price
Product Features
Existing Relationship with the Vendor
Positive Sales Experience with the Vendor,I don't think I would, actually.,Implemented in-house,No,Change management was minimal,Migration of marketing assets from Pardot was manual.,10,9,Yes,A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.,Landing page editor
Email editor
Website Prospector
Drip/Automated program editor,None strikes me.,Yes, but I don't use it,8Diogo CabralFostering better relationships through accessible email marketing2015-11-23T22:11:21.192ZIn our small company, I am the sole user of Act-On. I use it almost daily to send emails to multiple groups of prospects and customers across the organization. Act-On allows us to quickly and easily send marketing emails, retention emails, and weekly newsletters. It also allows us to take care of opt-outs easily, so we can stay compliant and keep our deliverability high. Within our account, we are able to manage thousands of contacts and view each contact's profile to see how many emails they have been sent, how many they have opened, and how many they have clicked, which keeps us organized and on task with how we are communicating with our prospects.,Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.,More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.,10,Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.,Hubspot, Campaigner and MailChimp,250,000 to 1 million,Both,1,1,Email marketing
Prospect list management
Forms, signups,Email template creation
Managing lists across the company
Honoring opt-outs and removing hard bounces, etc.,10Paloma NazarAct-On Proves to Be a Winner2015-04-21T15:25:51.008ZAct-On is used by me primarily as an email-marketing tool as well as a form submission tool. It works in conjunction with Salesforce and our existing website. Having used other email marketing tools, I find it easily outclasses much of what I worked with in my past. It is easy to use while still having many additional features that I am still scratching the surface of.,Email creation: The ability to design new or re-use existing templates makes Act-On a great improvement over other tools I have used.
Reporting: Act-On provides easy to understand reporting tools. It allows me to delve into the analytics of how my sends perform.
Import ease: The ability to import the data that I use for some my sends is highly intuitive.,At times, there are almost too many features to manage. I know there is more that I can do with Act-On, but I have only so much time in the day. I don't have too much time to explore.,10,Better tracking of marketing efforts
Better insight into lead conversion.,Concentri,Coremetrics,Axciom,25,000 to 100,000,10,10,9,10,9Eric Kinaitis, MBAAct-On is AWESOME2016-02-02T18:44:17.886ZWe are using Act-On as a marketing team to send out one-off emails, drip campaigns, landing pages, forms, track web behavior, and assign lead scores. Soon, our sales team will be making of use of Act-On to track hot leads as they come in and are assigned. The problem being solved is we needed more leads, more targeted campaigns, and easy follow-up to convert more leads. Act-On makes all of this possible.,Email composer. I know how to code, but the email composer provided is very well developed. Initially, I thought I'd continue coding myself, then upload to Act-On. Nope! The composer is so effective, I use it instead of coding.
Drip campaign setup. I was a newbie to automation, so drip campaigns scared me a little bit. Not anymore. It's very easy to set up and understand with the help of our customer success manager.
Support. The support from Act-On has been unspeakable! From the sales manager, to the CSM, to the actual support line. They handle your issue and communicate updates in whatever means is best for you (phone, email, etc.).,Social platform. It allows you to easily publish, but not to track metrics. You have to go to the actual platform for that information.
Stationery is a little tricky too, but once you understand how it's created, you can use and manage it in no time.,10,Faster and easier lead conversion with the use of progressive profiling and landing pages.
Easier follow-up and touch points with triggered emails.,IBM Silverpop Engage, Marketo and Oracle Eloqua,10,000 to 25,000,Both,NetSuite CRM+, Basecamp,15,2,Marketing automation
Lead generation
Lead nurturing,Web tracking
Knowing who does or does not open an email,10Brett JohnsonAct-On - Marketing Automation for the Small Business2014-10-07T17:06:51.491ZWe use Act-On for all of our email marketing, tying in our webinars, and for working with Salesforce to help manage leads. It's being used across the entire company, and it helps us keep track of our leads and our customers. It helps us to track all of our leads automatically and integrates lead scoring so we know where we stand.,Allows us to segment lists from Salesforce for particular email campaigns
It integrates really well with GoToWebinar so we can use our GoToWebinar registrations and easily email this segment when needed
Their support team is incredible,I would like to see a little more ability to custom code CSS under the hood. However, this is not a deal-breaker
I would like to see more modern email marketing templates
I would like to see agency account cloning (note: hardly any MA companies can do this, and for those that offer it the price is very steep) -- so this is a "wish list" item,7,Keeping track of our leads -- it's infinitely more efficient when combined with SF vs. our old system. But you could do it still w/o SF.
ROI is very hard to measure, but because a lot of the benefit of Act-On is in the time it saves us -- which is worth a lot
I haven't taken advantage of all that Act-On has to offer, and as I do I think the ROI will keep improving. If I didn't feel it was worth it I would not stay on board as a client.,Marketo,ActiveCampaign,HubSpot,Leadformix,Less than 10,000,B2B,2,0,Lead management
Email marketing
Marketing automation campaigns
Webinar integration with marketing and lead scoring,We tie in all of our marketing to Act-On - whether it's an email campaign or a tradeshow/seminar
It's nice to see lead/customer interaction across our marketing as we can wrap it all up in lead scores
Segmenting lists is a fantastic way to focus marketing efforts,More agency work,10,No,Price
Product Features
Product Usability
Product Reputation
Vendor Reputation
Third-party Reviews,I would not change anything. I always re-evaluate the products we use and I would pick Act-On again if I had to right now!,Vendor implemented,Yes,I wanted to get up and running faster and faster, but it just takes time to learn any system,9,10,No,Every single day. There was a complex coding issue I had asked, and the rep was not 100% sure that he had the solution handy. So he let me know, went to his team, and came back with some possible solutions. I didn't mind that he didn't know immediately (it was an uncommon scenario). So instead of making something up or blowing it off, he let me know he needed to do more digging, check-in with me while he was investigating, and came back to me with answers. Bravo!,One has to understand that ALL marketing automation platforms are complex to learn -- it's the nature of the product.
I enjoy selecting lists for my emails, and I like the ability to time when the emails will go out
I like that my staff can setup an email campaign and leave it for my review (and I get notified when it's ready for my final review).
I also like that it's easy to host media so that I don't have to use my own servers,Agency cloning (but nobody has that at this price point)
Sometimes customizing emails can be tricky, but overall I'm satisfied. I'd like a bit more granular control.
Trying to cancel can be tricky and was very frustrating for me. Read your contract VERY carefully regarding:
the advance notice you have to give to cancel
and billing terms so that you are not re-billed.,8David Wank, DMDAct-On Enterprise Edition - Excellent Value in Email Marketing Automation...and so much more.2014-10-06T14:49:12.603ZWe utilize Act-On for Email Marketing and Automation with Salesforce, in support of our sales team and entire organization. We get great mileage out of the forms and landing pages, both for their intended purposes as well as additional applications. The backend use of the product is used by the marketing department primarily, but our sales team also has visibility. We use Act-On as one of our primary means to keep in touch with our customers, clients, partners and prospects. It is our most powerful non-human sales tool.,Act-On's support team is the best I've seen. Our account contact, Jacob Monserrat, is knowledgeable, intelligent, and very responsive. We find this to be a distinguishing factor when compared to similar products.
Act-On's user interface is very user friendly and easy to navigate.
Act-On's integration with Salesforce is actually quite simple to use. I was pleasantly surprised with how straight froward and easy to navigate it is.,We would like more helpful tools and stats on deliverability, spam filter assistance, etc.
The WYSIWYG editor can be buggy, but I am told there is a new version on its way.,9,Improved market segmentation leading to improved leads/sales/roi for the sales team.
Provides great insight into use interaction and behavior.
Forms and landing pages allow you to create unique customer service tools and automated emails for customer service.,eROI,ParDot,Marketo,100,000 to 250,000,Both,9Lindsay WilsonAct-On is the RIGHT SOLUTION for 98% of companies out there...2014-09-15T16:02:41.034ZWe use Act-On for sales and marketing. We run about 15 - 18 different contextually relevant email drip campaigns, we invite people to dinners at Regional shows we attend, and we leverage the tracking / scoring that Act-On provides. And we especially like that we can build a template in Act-On that can also be leveraged by the sales team.,Ease of use
Value for the money
Customer Success Team is the best in the industry,A few more integrations such as with ON24 would be nice to have (not need to have)
A bit more w/social media would be nice, although what they do have is pretty amazing
And the ability to tie Act-On emails to ROI would be nice.,10,We get 100% attendance to all dinners when we travel (NYC, Vegas, Atlanta, San Francisco, etc).
Act-On has improved our ability to control the messaging that goes out by sales (99% of the time, the messaging is "marketing approved"!
We have over 50,000 active emails going out each month,Marketo Marketing Automation,Eloqua,Silverpop Engage,25,000 to 100,000,15,3,Email invites to regional dinners
Drip campaigns for contextual based marketing campaigns
Sales Reps to email to their prospects using pre-defined/approved templates,To track web site traffic
To clean up our data with bounced email data,Bigger databases
More with Social Media,9,10Chad BurmeisterAct-on Review2014-10-07T21:16:39.378ZCurrently only the marketing team is accessing the information provided by Act-On. We send reports to other teams such as sales depending on what information we think would be valuable to them. It is very helpful to see the specific names and organizations of our users and helps the sales team see what our prospects and clients are really interested in. This is also helpful for marketing so we can validate our work and see what's successful and not so successful.,We really like the responsive email designs so our clients can easily see our communication on their mobile devices
We like seeing all the activity one specific user has done in the history of their interaction with our website,On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails.
The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler.
SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page,7,Sales really enjoys seeing names of people who are interested in our products we publish in real time.
We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there.
Having everything in one platform has saved the marketing team time... and time is money :),HubSpot,10,000 to 25,000,4,2,Support
Information availability
Technical support,Sending lists of interested clients to sales so they can call them about upsells,ROI calculation,8,No,9,No,All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!,Lists
Resposive emails
User activity,Menu navigation
Information being displayed on the Act-On interface,Yes, but I don't use it,7Maggie KenneyGetting our ACT together, A SmartThought Review of ACT-ON2014-07-19T01:01:49.271ZACT-ON is being used by the entire organization to manage our inbound and outbound marketing efforts. For example, we use it to analyze who is visiting our site, how our CTA's are being used and their effectiveness, SEO audits, web forms, landing pages, email campaigns, list management, social publishing, integration with our CRM (Nimble CRM) and competitor tracking.,Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site.
Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups.
Dashboard: The main screen for all things going on. It's a good quick read on what's happening on various marketing campaigns and initiatives.
Ease of Use: The system is just easy to use. I was concerned about not knowing enough when we embarked on this journey but the system is designed so that most can get up and going fairly quickly due in large part to it's user interface which is very clean.,Templates: If you are coming from some email marketing systems (like Constant Contact, Mail Chimp, SwiftPage) you won't find a very heavy library of visually pleasing starter templates to modify and configure. It's very basic but does get the job done.
Partner Program: There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and onboarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.,9,Increased SEO capabilities
Better segmentation which has allowed us to improve our focus and opens/click thru
Reporting: This tool has made us better at marketing because it provides us key areas to analyze and act on now (pardon the pun)
Increased site visits and conversions: We have now begun to be able to pull more people in and know when it's best to react to a buyers journey. For example, with Lead Scoring we can register a hot prospect based on what they are doing on our site and not waste time. For a small team, this is extremely valuable.,,10,000 to 25,000,B2B,2,1,Web Site Traffic and Conversion Tracking
Email Marketing
Segmentation,We use Nimble CRM and use Cazoomi to integrate with the tool.,Progressive Profiling
Get into more campaign automation,8,Yes,Price
Product Features
Product Usability
Product Reputation
Vendor Reputation,We work with clients who go through evaluation of software so the actual evaluation process was not an issue. We would not change anything.,Implemented in-house,No,Our own lack of knowledge of what to expect,8,No,8,No,Our support account manager has always been attentive to our needs. She has grabbed very technical developers in to address issues while on the phone. This is something that says a lot about their behind the scenes environment in a positive way.,Inbound Marketing
Reports
Segmentation of Lists,Templates not very comprehensive,No,8Chad StewartGetting our ACT together with Act-On2014-10-07T21:44:41.845ZAct-On is being used by the marketing department in the US. The US marketing department is using Act-On for email campaigns, monitoring website visitors and creating landing pages. Our global marketing department has plans to roll out this platform on a global scale for select subsidiaries in the next couple of years. Act-On addresses the need for IT involvement in creating landing pages and email campaigns. Our speed to release email campaigns and landing pages has increased significantly. Act-On also allows us to use behavior based marketing automation which we did not have the ability to do with our CRM marketing platform we were using prior to CRM. Act-On compliments our CRM (SUGARCRM) and allows us to keep track of behavioral scores so that our sales team can view the information as well.,User friendly interface is one of the strongest selling point for Act-On. It did not take much time to learn the system.
Customer service and support is one of the best I have experienced. From the point of educating during my buying process, through implementation and now even 2 years later they are still supporting me with using other functions of their software that I may not be using to its full potential.
Act-On is also priced competitively. That is another strength to Act-On.,Act-On could improve by having an editorial calendar where you could plan all of the marketing activities. Currently I am using Google Calendar for all of my marketing scheduling. It would be nice to integrate this into Act-On where I could schedule and color code email campaigns, social media, direct mail, tradeshows, events, etc.,10,Positive impact - Increased lead conversion.
Positive impact - increased efficiency in monitoring marketing effectiveness
Positive impact - learning more about our website visitors
Positive impact - increased efficiency in email and landing page design,Marketo Marketing Automation,HubSpot,25,000 to 100,000,1,10,Implemented in-houseLiz GuinnAct-on- It's all about ease of use, quick access to support & your success2014-10-06T19:21:02.304ZWe are using Act-on in several areas:Email DesignEmail BlastsLanding PagesLead NurtureLead ScoringCampaign Creation and ManagementDaily Visitors to our WebsiteThe system is used primarily by Marketing, but the results and an occasional email blast is sent out by the sales team.
The software helps prioritize which prospects we should be contacting and in what order. It helps to move leads through the qualification process and supplements sale's efforts. Sales can view all activity completed by marketing within the individual records.,Support - Call the number, they answer the phone. No long holds, instant answers to your questions. Other systems often have your fill out a online form and take over a day to call you back. Imagine you are trying to get something set up and you hit a roadblock. Other systems, wait a day and they will get back to you. Call Act-on, they give you the answer an you are able to move forward. They resolve most questions on the first call. They are even open until 6PM pst. I couldn't find this with any other vendor. This is where they shine in comparison.
Ease of Use - Lots of just point and click in creating emails, landing pages and forms. Very easy to use. No HTML required. Lots of great templates to start with. It's just a matter of getting use to where things are. From there, you can quickly start creating emails. I was able to send out an email within a week of launching.
Account Managers - You are assigned an account manager who follows up with you. He/she audits how you are using the system and makes sure you are using all of the features. This is not just a sold you the software and you are now on your own. If you don't reach out to them, they will reach out to you. Act-on wants you to be succcessful.
Integration with Salesforce.com - Set up in minutes. Works great.,Every once in awhile, I find a desired feature that is missing. It's usually very minor and I can find a work around. However, they encourage you to provide feedback and they usually address these in the next release.
Professional Services - This was the only disappointment I've encountered in working with them. It was clear it was outsourced in India (Tech support and all other employees are US though) and the quality control was just not there. I needed to go through each of them with a fine tooth comb. Some graphics were clearly missing. Additionally, I had some complaints from staff that the list cleaning service (outsourced) removed from our database, exisiting customers that we knew were current when it was cleaned. I've heard, they have since brought back the professional services in house which should address my concerns.,10,Increased Employee Efficiency....let marketing prioritize and make sales reps know which ones to call first, which ones are interested again. I like the sales reps to spend more time on the "Good leads".
Better informed - We have a broad product line, being able to see what pages they visited helps the rep prepare for the call.,Oracle CRM On Demand Marketing,Pardot Marketing Automation,Eloqua,Marketo Marketing Automation,manticore,100,000 to 250,000,50,2,10,Implemented in-houseTom GrissingerAct-On Software = Great Results!2014-10-09T16:56:51.312ZOur business lacked the technology and expertise to nurture interest among clients, prospects, and leads. With the addition of Act-On software, we're able to integrate marketing automation with our CRM and provide the sales organization with marketing qualified leads that are ready to buy. The ability to lead score and provide timelines of interactions with clients, prospects, and leads has enabled the sales team to become more relevant with each customer touch and produce a level of value that puts our business on the level of a resource versus just another vendor.,Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales.
Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data.
Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team.
CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing.
Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.,Our experience with Act-On Software has been nothing but positive.,10,Better qualified leads fed into sales
Increased volume of leads
Significantly higher open rates and clicks
We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.,HubSpot,Eloqua,Marketo Marketing Automation,Pardot Marketing Automation,25,000 to 100,000,20,1,Nurturing
Lead Scoring
Automated Campaigns
CRM Integration,Automated Campaigns
1:1 Conversations between Account Executives and Clients
Webinars,Social Media,10,Yes,Price
Product Features
Product Usability,We would have interviewed Act-On Software first and ignored the rest!,Implemented in-house,No,Change management was a minor issue with the implementation,None,10,10,No,Every time I reach out to them I have an exceptional experience! They're that good.,Contacts
Campaigns
Settings,WYSIWYG Editor can sometimes take a few uses to figure out nuances.,Yes,10,10Jim LoveladyAct-On review2015-04-21T15:35:59.154ZWe are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently it is accessed mainly by our marketing department, but the plan is to integrate it into other systems to provide additional customer information to sales soon. We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system.,Representatives are responsive to customer needs.
Act-On continuously works on improving their system - using customer feedback to help them know where to focus.
Technicians are friendly and responsive.,I would like to see a way to schedule a single email to multiple groups at different dates & times by accessing the email just once, instead of programming a new email every time.
I would like to see easier features with mapping hyperlinks - where you could use your mouse to draw out areas to link to a url.,10,Increased employee efficiency - with each upgrade and additional set of features that Act-On releases, I get more efficient and learn new ways to reach my customers in a way that works for them.,,25,000 to 100,000,10,Implemented in-house,10Christi MosesBridging the GAP between Sales & Marketing2014-05-07T19:37:53.653ZCurrently using Act-On for several clients marketing campaigns. By leveraging Act-On we were able to connect our clients CRM (Dynamics CRM) to Act-On and bridge the gap between sales and marketing by making sure the hot leads were front and center,Connection to Dynamics CRM (not all email automation tools connect)
Customer Service is amazing - we have been treated the same way from them wanting our business to now being a customer
Building Emails, Landing Pages and Forms has been very easy even without a designer or developer,Marketing List should be able to be sorted by the client, we should be able to move most used lists up to the top
Additional Webinar connections,10,Sales and Marketing teams are working together (Priceless!)
One programs ROI has increased from a 17 to 1 to a 25 to 1 because of the lead scoring and following up first with them and in addition to Instant Alerts that reps can respond to right away,Marketo,ExactTarget Interactive Marketing Hub,10,5,1,email deployments
lead scoring
database management,Landing Pages and being able to track hot leads
Registrations forms and accrediting them a lead score
Using external lists and being able to apply lead score,Unknown at the moment,Yes,Price
Product Features
Product Usability
Product Reputation
Positive Sales Experience with the Vendor
Third-party Reviews,I built a need, want and wish list and I would do the same again, but there might be new things on my lists.,Implemented in-house,Yes,Change management was minimal,wanting to try all the new bells and whistle right away,9,No,10,Yes,All the time, we have "special needs" client that have a lot of rules and regulations that make my request sometimes very crazy like and Act-On has always smiled and with a 'Can Do' approach solved it.,email deployment
building forms
lead scoring,automated programs at first, but now it is second nature,10,9Angie J AndersonAct-On Recommended for HTML-Familar SalesForce Users2014-10-07T16:06:51.965ZI use, and facilitate the use of, Act-On for a professional service provider. Their sales team uses Salesforce to track leads, prospects and accounts in the sales funnel while the marketing team send out emails to generate interest and increase awareness on various topics. The two sides were not connecting. By using Act-On, and it's integration with Salesforce, we are now able to connect the dots. We know what prospects are nurturing themselves through the sales process by signing up for webinars and downloading content from the website. We can also see when a lead comes in through the website, what their specific path was - how many emails have they opened, what campaign were they originated in, what content did they spend the most time on, etc...,Integration with Salesforce database
Email reports
Ease of creating webforms and embedding on site
Timeline reporting shows user engagement at most macro or micro level,Although integration with SalesForce is critical, there are certain things we can't do, like pull a SalesForce report based on email activity
Adjusting scoring is very tricky. We had a registration form being filled out at a trade show and Act-On attributed all the submissions to the 1st person who filled out the form. Trying to fix it was nearly impossible.
Reports take forever to download and aren't as intuitive as most other analytics.,7,More transparent tracking of marketing spend and activity generated
Increased efficiency in mapping targeted consumer behavior on site
Less time to implement webinar registrations, seminar registrations and other lead generating forms,StreamSend, Constant Contact, Cvent and SharpSpring,8,Implemented in-houseKimberly KitchenAct-On - a great tool with great people!2014-01-06T17:44:00.986ZEase of use
Great support staff
You don't need to be a hi-level HTML coder to get started
Step-by-step campaign set up encourages first time users to create more campaigns
Easy webinar set up,It would be great to get updated emails on new releases and the like. I have to rely on the support site or similar or maybe I am missing something? Marketo and Pardot sends out periodic emails on new versions, webinars, etc
If I wanted to find a name in the database, the search function did not work at times. It was pretty much hard to look for a person or persons universally in your Act-On list(s),10,Webinars using Act-On have increased MQL to SQL dramatically - Enwisen/Infor ran, at its peak, two webinars in a month alongside a weekly 'educational' series. We found this to be very helpful in engaging existing and new leads. Webinar set up too place in one tab very very little frustrations having to toggle between WebEx.
Alerts to our reps have increased engagements whenever a lead comes to our website,10,10,No,10,We were blacklisted due to our not cleaning our lists for such a long time, our support manager, Jennifer, did an awesome job referring us to a list cleansing vendor (I didn't know they existed) as well as helping us get our mailers out!Glenn MunlawinWe get to know our customers with Act-On2014-10-05T01:46:05.037ZWe use Act-On heavily in the Marketing department to manage external communications and website visitors. The results are used by Marketing and Sales departments to identify people who are actively interested in our products and services.,It is very easy to setup a list of contacts, segment that list and send targeted messages to the segments. Then track the responses and make more segments based on the behavior of the audience.
It provides daily insights into who is using our website and how. With lots of options to embed forms that help convert users from anonymous to known visitors.
It tracks the behavior of website users even before they provide their name, then links all that history to the known contact.,The ability to make responsive email templates that are customizable to my company brand needs work.
It would be nice if the segments of a contact list could be ordered by the user. After all after you've been making lots of segments for lots of campaigns, the list gets pretty long.,9,Better understanding of our customer's interest in our messages.
Real-time insight into the activity of customers and prospects.
Reduced effort expended to deliver digital marketing,Constant Contact,10,2Dan BrockwayAct-On Software makes Marketing Automation Accessible.2014-01-31T17:59:04.114ZAct-On will be implemented so that both marketing and sales can benefit from its ability to track the effectiveness of campaigns, ROI, customer profiles, and time/effort management. It will be implemented by marketing with advice from sales and marketing will be the primary drivers of this software platform. Right now, there are many manual processes in place but despite valiant efforts to track campaign effectiveness, in reality, there are many knowledge gaps in the processes. Act-On Software's marketing automation platform will allow us to increase the number of campaigns, will enable us to track individual activity, manage our social media presence, deliver better MQLs and SQLs through the lead funnel, and will be the ultimate tool we will use to refine our strategies.,Easy to implement. It's not completely painless (after all, it is a complex system here) but compared to on-boarding times given by other marketing automation competitors, Act-On is remarkably intuitive, and you will be using the system inside 30 days or less.
Integration with major players. We use WebEx and Salesforce and Act-On integrates nicely with both of these systems and rather painlessly.
Customer Support. Let me put it to you this way: their customer support and attention is so good that we became friends and kept in touch. They are thorough, care about your success, and will get your issue solved if it is within the system's capabilities. They are a smaller company and to me, this is a benefit. It means you don't get lost in the shuffle.
They are always rolling out new features. They ask for feedback and ideas and their engineers get to it. They have much stronger reporting capabilities now than they did a year ago and have recently added a inbound marketing feature that is nice if you run extensive AdWords campaigns.,WebEx. It's a bit of a sticking point because it's not Act-On's fault but the limitation that WebEx posed on their API. So really, I am mad at WebEx. They change the interface without informing anyone and suddenly my event will not work correctly because of something I did not tick.
Campaigns. They have added additional functionality so it is not a current complaint but I had always wished we had a campaign view with various activities rolled in for reporting. Now they do.
Social Dashboard. It's pretty good but every time I tried using it, the LinkedIn Company page function did not work. Not sure if it is fixed now.,9,Increased employee efficiency. No longer are so many activities manual. Building landing pages and emails in a day vs outsourcing it and have it in 2-3 days.
Control company brand. With templates and a branding section in play, it's harder to be inconsistent in look and feel.
Track campaigns and advertising activities. I can't tell you how many AHA moments I had with Act-On just by tracking everything through the system. I learned which vendors yielded better results.,Eloqua,silverpop,Marketo,Lyris ONE,10,3Catheline ShinPerfect tool to fit our needs2014-10-05T00:46:34.264ZAct-On is being used to execute strategic marketing campaigns companywide. There are three primary departments that regularly use the tool:Marketing: Email deployment, Landing Page creation, Forms, Webinar IntegrationSales: Email templates, Tracking Hot Prospects, Lead Scoring, SegmentationAccount Management: Email templates, Automated Campaigns for onboarding new accountsAct-On has helped us streamline the rollout of marketing campaigns, reach more of our customers on a regular basis and build stronger relationships with our prospects.,Fantastic training and on-boarding process. It is a significant commitment of time up front but you will learn the tool and maximize your ROI.
They are always rolling out new features and improvements.
Their support line is always available and they always resolve any issues.,The forms are more challenging than they need to be. Once you figure them out they aren't so bad but they can be time consuming. I would like to see a few predesigned templates - that would help speed up the creation and execution.
It would be nice to have a more advanced editor tool. The current one is good but I feel there are still some limitations.,9,More inbound leads; More leads self-identifying
Employees can segment their territory and run their own mini-campaigns.
Integration with GoToWebinar makes it easy to run events from A-Z.,Marketo Marketing Automation,Pardot Marketing Automation,10,1Lauren FrancoAutomation Tool with Loads of Services & Support2014-03-24T21:41:03.560ZAct-On is being used organization-wide to track and manage leads. This platform gives us information above and beyond Google Analytics. We primarily use Act-On to produce email campaigns and test our messaging with different list segments. Our sales team is able to access our database from anywhere thanks to Act-On.,Tracking and Performance Measurements
CRM Integration
List Management
Constant improvements to the software - additions and revisions
Responsive support staff
Strong community with knowledgeable advocates,WYSIWYG Editor
Shared IP Servers / Deliverability
Form creation,9,Automated lead nurturing email campaigns have improved lead conversion
We identify hot leads quickly with lead scoring based on webpage views, email opens and clicks, etc.
We know more about leads, product interests, location, etc.,Less than 10,000,9,Vendor implemented,NoLisa L. WendlandExcellent solution for small companies - We LOVE Act-On!2014-02-28T15:34:00.759ZWe use Act-On primarily to generate leads, nurture leads, nurture existing client relationships, and reduce the sales cycle.,The tool is very easy to use. The only thing I really needed to get used to was it being a list-based system, rather than a relational database.
Customer service has been outstanding, all the way from sales to support. I feel like Act-On employees are really there to help make sure my company is successfully using this tool.
The tool is feature-rich, without bogging down the user interface. The developers of Act-On did a great job of creating a very simple interface to handle complex functions.,It would be great to have a search feature for the sales users. This would be useful for companies that are not utilizing a CRM integration so that sales execs can look up historical activity for a specific contact.,10,It is too early for us to measure the impact on the length of the sales cycle, but I have no doubt that our company is in a better position to be on the top of the minds of our target market when they go to make a purchase decision. We will be able to do a better job of keeping all key personas engaged during the sales cycle, reducing the risk of losing deals where our prospect has employee turnover or when we aren't 100% right about who the true decision-makers are.
We can deliver prospecting emails in seconds, that would have taken sales executives days to complete.
We now know which prospects are likely in a purchase decision and can focus our sales executives' time on those accounts, while drip campaigns handle the rest.,Marketo,HubSpot,Pardot,10,000 to 25,000,B2B,10Corey DeGeorgeAct-On: Essential Zen to any Stressed-Out, Caffeine-Riddled, Marketer...2014-09-13T02:06:21.092ZOur company, although very light-weight, serves a large engaged customer base. Serving as the sole graphic designer/marketer for this company presents a huge challenge to simply get everything done in a day!
Act-On streamlines and coordinates our out-bound marketing activities enough that I can generate impressive amounts of leads in our market with less time and resources. I rely on Act-On's dashboards and reporting functionality. On a daily basis I am alerted and can monitor everything from campaign effectiveness to pulling leads from website traffic to keeping a close eye on competitors. The powerful and user-friendly design tools built-in to the platform save me loads of time in creating effective, compliant, and functional messaging. Act-On's intuitive automated marketing campaign system allows me to put together substantial campaigns in minutes....obviously I'm a huge fan.,I rely on Act-On's dashboards and reporting functionality. On a daily basis I am alerted and can monitor everything from campaign effectiveness to pulling leads from website traffic to keeping a close eye on competitors.
The powerful and user-friendly design tools built-in to the platform save me loads of time in creating effective, compliant, and functional messaging.
Act-On's intuitive automated marketing campaign system allows me to put together substantial campaigns in minutes.
But if you're in the marketing business you constantly get pitches from companies like Act-On that promise all the above and more - and yes, I would say most of these companies' platforms work relatively the same - but the Act-On 'feature' I value most is my customer support team - Act-On not only hugely supports their product, but goes to great lengths to develop your expertise to match your individual goals. From every layer of support - online, phone, Act-On University, etc - I have received amazing levels of expert development and patient customer support. To a stressed-out, caffeine-riddled, designer/marketer...this is invaluable.,Act-On is continuously improving their user experience and really seems to listen to feature requests so these are usually taken care of before I get to the level of expertise! But I would say a few data tie-ins here and there to export particular reports...etc. Probably a nuanced usage based on our particular needs.,10,Increased efficiency
Better Customer Service
Shifted our sales team to be more proactive using the tools in Act-On during live sales engagements as well as lead-scoring, etc.
We get a huge amount of leads we never looked for through Act-On's dashboards for website visitors and coordination of marketing assets.
Using and coordinating Act-On's forms for sign ups and surveys have saved huge amounts of time.
(I could go on!!!),,10,000 to 25,000,1,10,Vendor implemented,10Robert Hosier
Unspecified
Act-On Software
364 Ratings
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