Act-On has been great and I would recommend them. | TrustRadius

Overall Satisfaction with Act-On

Pros and Cons

Pros

The lead nurturing functionality is easy to use
The integration with Salesforce provides additional insight into contacts for my sales team without having to login to another database.
The visitor alerts have been extremely helpful at getting to prospects in real time.

Cons

Creating landing pages or forms is a little clunky.
Testing mailings has too many steps, especially when you need to go back and edit the mailing and then go through the testing procedure again.
A more organized method of storing lists and assets.

Return on Investment

Increased employee efficiency.
Sales team has more insight into prospect activity - which is positive.
Ability to create landing pages, forms, etc. without waiting for the web developer has been tremendous and enabled sales/marketing to be more self sufficient and launch campaigns sooner.

Number of Contacts (List Size)

Less than 10,000

Likelihood to Recommend

For a small marketing team like ours, the functionality is great and the customer service is top-notch.

Using Act-On

Users and Roles

2 - sales and marketing

Likelihood to Renew

8

We like the service and plan on renewing unless there is a better offering available in the market.

Act-On Implementation

Implementation Details / Implementation Partner

Implemented in-house

Comments

Please log in to join the conversation