Act-On has been great and I would recommend them. | TrustRadius

Pros and Cons

The lead nurturing functionality is easy to use
The integration with Salesforce provides additional insight into contacts for my sales team without having to login to another database.
The visitor alerts have been extremely helpful at getting to prospects in real time.

Creating landing pages or forms is a little clunky.
Testing mailings has too many steps, especially when you need to go back and edit the mailing and then go through the testing procedure again.
A more organized method of storing lists and assets.

Return on Investment

Increased employee efficiency.
Sales team has more insight into prospect activity - which is positive.
Ability to create landing pages, forms, etc. without waiting for the web developer has been tremendous and enabled sales/marketing to be more self sufficient and launch campaigns sooner.

Likelihood to Recommend

For a small marketing team like ours, the functionality is great and the customer service is top-notch.

Users and Roles

2 - sales and marketing

Likelihood to Renew

8

We like the service and plan on renewing unless there is a better offering available in the market.

Implementation Details / Implementation Partner

Implemented in-house