Use Act-On to improve your rankings
November 12, 2015

Use Act-On to improve your rankings

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is currently being used for marketing automation such as social listening, landing page creation and integration with Salesforce. Act-On is being used in the Marketing Department and is allowing us to track and engage leads more efficiently, thereby increasing our lead conversion.
  • The interface for Act-On is really easy and simple to learn. I like simplicity because the department is small and we don't have a lot of time to take extensive training to learn a platform.
  • Act-On does a great job of social listening with Twitter. It is an excellent way to engage users who need what we have to offer.
  • The integration with Act-On and Salesforce is good. The integration allows us to communicate better between the Sales and Marketing Teams.
  • I would love for them to provide templates for their landing pages. It would make it a lot easier to build if they did.
  • An upgraded social publishing platform would make Act-On the ultimate platform in my opinion.
  • Using Act-On has increased our Google ranking for specific keywords. This was done by using and search engine optimizing the landing pages from Act-On.
  • By putting one of our forms into Act-On, the integration with Salesforce has been seamless and now the lead conversion is faster.
  • With Act-On we have increased employee efficiency since we have decreased the number of software we are using to accomplish the same tasks.
I think Act-On is great for increasing your ranking on Google. Since we started using Act-On, the company has ranked higher with specific keywords. If you are a small company with a small email list or social following, I don't know that Act-On is suited for your company. It seems to be more appropriate for a larger email list. I would say at least 5,000.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated