Act-On is an invaluable tool to our Marketing Activity
Anonymous | TrustRadius Reviewer
Updated November 25, 2015

Act-On is an invaluable tool to our Marketing Activity

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

This is the first marketing automation tool our company has ever used. Act-On has completely revolutionized the way we send emails to our contacts and host our content. It has helped us learn things about our customers and prospects' online presence across our website, something that until we started with Act-On we had absolutely no insight into.
  • All of the features are really user-friendly, and the Act-On University knowledge base is absolutely fantastic. That, combined with regular meetings with our Customer Success Manager (Matthew Paddick is a star!), means any problems or confusions with the software can be quickly overcome.
  • Email reports available in an instant.
  • Integration and two-way connection with Salesforce.
  • Sometimes the site runs really slowly and it can be a bit frustrating, say if you're trying to send out a quick email to a few contacts.
  • Sales and Marketing user screens are quite different, so being the only marketing user in my company it can be quite difficult to get points across to the sales users.
  • Increased awareness in our prospect base
  • Better deliverablility of our emails
  • Better lead nurturing activity
Act-On would be absolutely ideal if you are looking to use a standard marketing strategy using several different digital reach tools.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
Not Rated
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated