Easy to use software, great customer service!
November 25, 2015

Easy to use software, great customer service!

Steven A. Levano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is being used to transition our email marketing process. We used to take a batch and blast approach to a blanket segment from Salesforce. Now we are trying to focus on super targeting our prospects. We are able to dynamically reach everyone from emails to landing pages..it's great! We also addressed the fact that we had limited visibility into our own marketing efforts. With act-on, every touch point is recorded and both the marketing and sales teams are able to review you it.

Pros

  • Data Studio - This data reporting tool truly allows you to play around with all data points that are either brought in from your CRM or live in the automation software itself.
  • Automated Programs - Are very easy to manage and edit
  • Editing tools - Act-On makes constant updates to their editing tools. This allows everyone on the marketing team who have very levels of creative skills to create great looking templates.

Cons

  • Buggy - The website bogs down sometimes. I'm not sure if it's an internal issue but there are many hang ups.
  • Lack of a full featured search function - Current search only allows you to search marketing assets. Does not include prospects.
  • Log-in - Resetting your password is a nightmare because errors in entry aren't clearly communicated. If you set difficult parameters, make sure you remember them because the log-in screen wont tell you what you're doing wrong!
  • In the few months we've had Act-On, I don't want to make any ROI assumptions. I will say it far exceeds our previous ESP though.

Salesfusion was the best alternative to Act-On in my evaluation but there were a few things that ultimately had us side with Act-On. Integrations with Outlook, Customer Service, User Friendly Interface and Sales portal for our Sales Executives. These tools really made the software stand out.


This software is well suited for small-medium businesses. Larger businesses with larger marketing team may require more features as they would have the bandwidth to use them.

Act-On Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Not Rated
Event/webinar marketing
Not Rated
7.0
Social sharing and campaigns
7
Social profile integration
7
7.7
Dashboards
10
Standard reports
5
Custom reports
8
9.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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