Great tool to help clients with their lead generation and superb support
November 28, 2015

Great tool to help clients with their lead generation and superb support

Amber Taal | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Most of our clients know by now that inbound marketing in general will improve their lead generation results. The big question for them is: how? How can I share knowledge? How can I manage my budget? How can marketing become accountable for its results? Together with Act-On we help our clients to facilitate the next level in B2B marketing / lead generation. We managed on average to cut in management and telemarketing hours and gain far better leads.
  • When connecting Act-On to a CRM it improves the communication between marketing and sales and makes it possible to combine the forces.
  • Superb technical support.
  • Multiple lead scoring sheets is not yet possible.
  • Reporting is not optimal.
  • Decrease in amount of management and telemarketing hours.
  • Gain more qualitative leads.
  • Better collaboration and communication between marketing and sales.
Act-On is well suited when the company is ready for the next level in B2B marketing / lead generation and is looking for a way to nurture their customers and leads. And when they want to improve the communication between marketing and sales and combine their forces.

There has to be time or budget to produce content in order to make this a success.

Act-On Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
6
Mobile optimization
6
Email deliverability reporting
6
List management
6
Triggered drip sequences
Not Rated
Lead nurturing
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
6
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
Not Rated