Great starter kit for marketing automation and email marketing
November 28, 2015

Great starter kit for marketing automation and email marketing

Kartik Krishnan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is used by marketing mainly. Sales is slowly starting to use to send out template emails and initiate marketing actions.
  • Email marketing - It is quite well set up to send multiple emails, with nice personalisation in a sequential manner.
  • Support - a success manager is on hand to help set up marketing automation programs, guide around general use and strategies.
  • Their customer support team seems to be ready and awaiting a call at all hours, and almost always help find a solution even if it means escalating the issue.
  • Website prospector tool - is supposed to be able to show who visited and thus provide another lead channel, but it's too cluttered with ISPs and other useless non-leads.
  • Integration with CRM - is generally strong but it does have limitations and has needed troubleshooting.
  • Has helped improve our prospective with lead nurturing emails.
  • Has helped host content that is not gated so that's another source of leads.
  • Has not enabled me to be on top of all leads as much as I had hoped.
Flexible payment options (hence better than HubSpot) and better service than Salesforce's marketing automation tool - Pardot.
Act-On is cost-effective for email marketing automation. It is great for marketing managers/lead generators who are relatively new to the space and want to trial this. It is not so great with all round user tracking and integrated marketing - for instance, I haven't been able to use it to track a lead through our blog and social media and into the sales funnel.

Act-On Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
5
A/B testing
5
Mobile optimization
6
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
Lead nurturing
7
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
7
Event/webinar marketing
6
Social sharing and campaigns
4
Social profile integration
4
Dashboards
7
Standard reports
7
Custom reports
4
API
6
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated