Integrated Marketing Platform at its best
March 01, 2019
Integrated Marketing Platform at its best
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On Software
The integrated platform for marketing automation helps to automate how we used to handle the target customers and marketing campaigns along with website visitor tracking and social media marketing. It is very intuitive and useful to generate reports and analyze the data. Documentation for navigating through the software is very detailed. Support is great if you get stuck somewhere.
Pros
- Integrated Marketing Platform, which includes social media management helps to automated programs, website tracker, generating reports, analyzing the data, and a lot more. It adds value to the business.
- Very useful to increase client base or run successful marketing campaigns.
- Training materials, documentation, and webinars are very useful to understand the power of the software.
Cons
- It takes quite some time to understand how to use it, and without documentation, it becomes very difficult to navigate through the application.
- User support base needs to be more active.
- The system takes time to reflect the changes.
- If targeted properly in what you want to achieve, it helps to meet the business objectives.
- Saves money and increases the efficiency by automating marketing workflows.
- The integrated platform helps to maintain everything under one roof.
Comments
Please log in to join the conversation