Integrated Marketing Platform at its best
March 01, 2019

Integrated Marketing Platform at its best

Maria Carver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

The integrated platform for marketing automation helps to automate how we used to handle the target customers and marketing campaigns along with website visitor tracking and social media marketing. It is very intuitive and useful to generate reports and analyze the data. Documentation for navigating through the software is very detailed. Support is great if you get stuck somewhere.
  • Integrated Marketing Platform, which includes social media management helps to automated programs, website tracker, generating reports, analyzing the data, and a lot more. It adds value to the business.
  • Very useful to increase client base or run successful marketing campaigns.
  • Training materials, documentation, and webinars are very useful to understand the power of the software.
  • It takes quite some time to understand how to use it, and without documentation, it becomes very difficult to navigate through the application.
  • User support base needs to be more active.
  • The system takes time to reflect the changes.
  • If targeted properly in what you want to achieve, it helps to meet the business objectives.
  • Saves money and increases the efficiency by automating marketing workflows.
  • The integrated platform helps to maintain everything under one roof.
Automating workflows to target an audience, or in receiving feedback is a big time saver. Helps to increase efficiency and saves time for more productive work. Report generation is very helpful when sharing with the top management to help them analyze and take business decisions driven by data. Automation takes quite some effort and time to be put in place.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
10
Custom reports
9
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated