Happy Long-Time User (with some thoughts on room for improvement)
Anonymous | TrustRadius Reviewer
May 08, 2019

Happy Long-Time User (with some thoughts on room for improvement)

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On Software

We use Act-On in our marketing department. We primarily use it for email marketing, customer retention, and webinars.
  • Good integration with Webex for webinars. We're able to schedule webinar events, schedule invitation emails + reminder emails, and launch and conduct webinars all through the program. It's very easy to set up, manage, and use.
  • Users can set up solid email marketing campaigns with workflows, identify hot/warm leads, and push to Salesforce with the integration.
  • Customer support is responsive and easy to work with, and their Act-On Academy is a comprehensive resource for learning about the platform.
  • The automated email programs could be more intuitive to set up and manage.
  • I find their landing page templates lackluster. We've opted not to use them because we couldn't get them to look the way we wanted them to.
  • We had some trouble with list cleanliness and getting stuck in spam folders, with our opens decreasing and bounce rates increasing. Even after hiring Act-On to consult and help us clean up our lists, the same problems persisted.
  • It's been a good tool for our nurture email campaigns. Good email templates, easy to set up, schedule, and report on.
  • We have not seen success with inbound campaigns through Act-On. Their landing page templates are not great.
If you have a mid-size to large marketing team who will take the time to figure out how to use all of the features and integrate everything carefully with other tools like Salesforce and Webex, etc. then Act-On could be right for you. It's been a good tool for us for integrated email nurture campaigns, customer retention campaigns, and events. I do not know how strong a tool it is for inbound marketing campaigns -- at least, we haven't had much success here.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
5
A/B testing
9
Mobile optimization
10
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
8
Event/webinar marketing
10
Social sharing and campaigns
5
Social profile integration
5
Dashboards
10
Standard reports
10
Custom reports
5
API
9
Role-based workflow & approvals
5
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated