Active Campaign Review
April 03, 2018

Active Campaign Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use the tool for our mass emails and for our email automations. It allows us to create email campaigns and set them to run without much work from us once running.
  • Ease of loading targets
  • Easy to use templates
  • Easy to track targets who click on links/images within email
  • Some of the automation features need to be easier to use. When creating a long automation the linking time span or action in between messages is limited.
  • Linking targets to automation can sometimes be challenging
  • Could use some upgrades to the reports, such as page visit time spent, how many links clicked on, repeat visits etc.
  • Cost effective way of sending emails
  • Allows you to create campaigns that run in the background
  • Helps those who are new to creating email campaigns and makes it easy to do
This is a great tool for anyone looking to create email campaigns, either one-off emails or mass emails. It makes it easy to set up and to track your progress and success.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Dashboards
8
Standard reports
8
Custom reports
8