Big Learning Curve but also Big Dividends
April 20, 2018

Big Learning Curve but also Big Dividends

Mitchell Terpstra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign allows my agency to automate email communications with clients that address their needs at different stages of their relationship with business, identify strong leads, and maintain solid contact over time.

Pros

  • ActiveCampaign goes beyond email services like MailChimp in that you can build logic trees which trigger email communications to customers rather than handling them on an individual basis. Allows you to send info to interested parties at the moment they're most wanting it.

Cons

  • With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
  • The tutorial videos are led by a guy who clearly hates his life.
  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Main difference is the automations and number of integrations offered through ActiveCampaign. They offer extensive logic trees whereby you can automate entire campaigns based on customers' actions and reactions. MailChimp, as we've always used it, is better for one-off emails sent en masse but without the level of personal and automated follow up that Active Campaign allows.
ActiveCampaign excels at sending automated emails to customers who've shown interest in your business--whether by signing up for some list or freebie, visiting your online store and perhaps abandoning a shopping cart, or just for thank you or confirmation emails--all triggered by actions you determine and sent out to speak to them at the right time.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated

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