Big Learning Curve but also Big Dividends
April 20, 2018
Big Learning Curve but also Big Dividends
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
ActiveCampaign allows my agency to automate email communications with clients that address their needs at different stages of their relationship with business, identify strong leads, and maintain solid contact over time.
- ActiveCampaign goes beyond email services like MailChimp in that you can build logic trees which trigger email communications to customers rather than handling them on an individual basis. Allows you to send info to interested parties at the moment they're most wanting it.
- With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
- The tutorial videos are led by a guy who clearly hates his life.
- Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Main difference is the automations and number of integrations offered through ActiveCampaign. They offer extensive logic trees whereby you can automate entire campaigns based on customers' actions and reactions. MailChimp, as we've always used it, is better for one-off emails sent en masse but without the level of personal and automated follow up that Active Campaign allows.