Overall Satisfaction with ActiveCampaign
ActiveCampaign is used across my business for email marketing and communication between myself, current, past and potential clients. It serves as marketing, education, and nurturing for the relationships my business creates.
- Easy to use/organize automations and campaigns.
- Good analytics.
- Good options for email layout and style depending on the marketing purpose.
- It would be helpful to be able to create a new list after starting a new campaign/automation but currently you have to create the list first and then go back and start the campaign/automation.
- Positive in attracting paying customers.
- Positive in nurturing current relationships to improve rapport and trust.
- Positive in easily sharing helpful health related information to my audience.
I think it's great for any small business, speaking from experience, that wants to include email marketing. Overall, this has been a fairly straightforward, easy to learn platform. It's also a great way for me to check in with current clients even once the sales/marketing aspect is completed so that I can continue to grow these relationships.