Small Business Review For ActiveCampaign
July 15, 2020

Small Business Review For ActiveCampaign

Jessica Warnecke | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used across my business for email marketing and communication between myself, current, past and potential clients. It serves as marketing, education, and nurturing for the relationships my business creates.
  • Easy to use/organize automations and campaigns.
  • Good analytics.
  • Good options for email layout and style depending on the marketing purpose.
  • It would be helpful to be able to create a new list after starting a new campaign/automation but currently you have to create the list first and then go back and start the campaign/automation.
  • Positive in attracting paying customers.
  • Positive in nurturing current relationships to improve rapport and trust.
  • Positive in easily sharing helpful health related information to my audience.
I think it's great for any small business, speaking from experience, that wants to include email marketing. Overall, this has been a fairly straightforward, easy to learn platform. It's also a great way for me to check in with current clients even once the sales/marketing aspect is completed so that I can continue to grow these relationships.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
5
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Lead nurturing automation
7
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
5
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
7
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated