Great entry-level marketing automation platform for small business
July 14, 2020
Great entry-level marketing automation platform for small business
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
ActiveCampaign is currently being used by our marketing department to help automate various tasks and create more personalized messaging for our current and future clients. We also use ActiveCampaign to assist our sales team, while are not currently using them for your CRM, we have looked at switching to them since it would allow us to further benefit from the features offered by ActiveCampaign and further automate and lessen the work load of our team.
- Email Marketing - ActiveCampaign has an easy to use email marketing and email editing platform making it a cinch to create hand crafted emails with dynamic content, schedule, track and integrate with various analytic platforms.
- Marketing Automation - ActiveCampaigns marketing automation tool has been a life saver for our marketing and sales teams. Easily allowing us to create various automations to nurture and tag new leads and existing clients, with personalized content all while minimizing manual tasks and saving us tons of time.
- Lead Generation - ActiveCampaigns form builder easily allows us to create landing pages and link forms that will auto fill fields if the contact is already in the system. These forms allow us to nurture these leads and existing clients because each form can be added to a automation and various tasks and tags may be set automatically allow our teams to better understand what each client is specifically looking for.
- Improve the conversations iOS app - The iOS provided by ActiveCampaign allows our sales team to use the conversations add-on to instantly chat with new leads or existing clients on the various landing pages we have it enabled on. However, the app consistently crashes and since about 6 months ago, we have been unable to use it. The ActiveCampaign support team is aware of the issues and is working on a fix but at this time, the app is still plagued with problems.
- Add additional features for their lower packages such as deep data integrations and SMS marketing. While the lower packages offer many features by default, as a small business, adding on or upgrading packages for features such as the SMS sending is currently not in the budget. Having the SMS marketing feature in the the lower tier packages would, I think, be an amazing asset and help propel the ActiveCampaign platform further.
- Improve navigation of the custom HTML email editing section. The HTML editing section of the email marketing section on ActiveCampaign, while easy to use, can be a bit of a hassle to go back and edit various campaigns or easily change subject lines without having to work through multiples steps in order to do so.
- Increase in leads - We have been able to increase our leads and conversion rates with Active campaign through the automations platform as well as the form builder.
- Better time management for our team with automations - ActiveCampaign has been a time saver for our team because we were able to use the automations and remove many manual tasks that our team would have to perform others wise. Such as, scheduling a call, or sending the proper literature.
- Better contact organization with tags - With ActiveCampaign, we were able to better organize and segment our contacts easily finding which contacts were actively engaged in our platforms and marketing efforts and those that needed a little more time and help.