Simple, straightforward to use, with an excellent support team
July 15, 2020

Simple, straightforward to use, with an excellent support team

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign has been fairly easy to use for various communications to both our existing and prospective clients. From newsletters to lead generation, the system has been straightforward, with the ability to customize using drag and drop boxes. It's also been handy having existing templates, as well as creating templates of our own for future use.

Their online support team are really efficient and responsive, being really helpful with random issues or providing assistance. Being in Australia, I was impressed that their team was available at all hours.

Pros

  • Simple design creation.
  • Fairly intuitive and user friendly.
  • Easy to set up automated emails.
  • Easy to understand reports.
  • Highly responsive online support team.

Cons

  • Drag and drop design can be a bit fiddly.
  • Existing design layouts could be more dynamic.
  • Great for lead generation.
  • Simple reporting.
  • Automation easy to set up.
I've used other email platforms & ActiveCampaign has proven to be quite intuitive and easy to use. Its simple layout makes it easy for new and experienced users alike to navigate & set up email campaigns, or even automation funnels. Reporting is also easy, with simple stats provided.

Regarding reporting, it would be great to get deeper insights into email campaigns. It would also be good to simplify adding people to multiple lists, although it may have been a temporary glitch causing some issues.

Otherwise, it works well for our agency & our communications strategy. For any issues we've had, or any functions that are new to us, the online support team have been extremely helpful. Any issues have been resolved quickly.

ActiveCampaign Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.5
Dashboards
8
Standard reports
9
Platform & Infrastructure ()
Not Rated

Evaluating ActiveCampaign and Competitors

Yes - MailChimp, due to our list size & ease of use, as well as cost.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation

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