Item: ActiveCampaign
Rating: 10
Author: Lori Booty

Use Cases and Deployment Scope

I am a health coach and I use Active Campaign to run my automation and all emails. It is really easy to use and I can add forms right into my WordPress website. I’ve heard of people using other email services losing some of their lists unexpectedly through glitches. I’ve never had any problem like that with ActiveCampaign.

Pros and Cons

Automations
Tagging for different segments
Easy forms

If forms could be customized a little more on the solo user version.

Return on Investment

I’m able to easily send promotions to clients and tag those that open it.
I’m able to connect to Google Analytics, which helps me see open rates.

Alternatives Considered

Mailchimp

I’ve used Mailchimp in the past and it didn’t have easy automation like Active Campaign and I never was able to figure out if I could do different lists and tags to separate customers and promotions.

Likelihood to Recommend

Active Campaign is great for the beginner entrepreneur because it’s affordable and easy to use. I know some entrepreneurs use other more costly programs that allow for creating customized lead pages, which would be nice when you grow to more clients.

Easy for beginner entrepreneurs

Software Version

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

ActiveCampaign Feature Ratings