January 06, 2020
Score 9 out of 10
Read Stephen Scott's full review
We have used all of the above platforms previously over the past decade, migrating from Constant Contact to iContact, then to Emma and finally GreenRope before migrating to ActiveCampaign, where we have stayed for the past 4 years. All of the previous email platforms had some combination that we needed as we grew our business and needed increasingly sophisticated tools to give our customers the right email with the right information at the right time. After all, that is pretty much what every ESP promises in their ads, right? Constant Contact and iContact were the most basic, and we outgrew them when we started needing to segment and personalize our emails, instead of just doing a weekly blast. Emma and GreenRope were the easiest and most enjoyable to work with—both had great staff that provided excellent support and really cared about their clients. We moved away from them only due to needing tagging and better personalization functionality. We don't need appointment scheduling or booking functionality, as our business is strictly online and email, so a CRM system wasn't as valuable to us as to other types of companies.