Item: ActiveCampaign
Rating: 10
Author: Zayb Abbas

Use Cases and Deployment Scope

I use AC to send out email campaigns to leads to generate more leads. I have not an issue with any element and I find it to be extremely useful. I use it myself as I am the head trainer and I try to reach as many customers as possible.

Pros and Cons

Email capturing
Date capturing
Segmentation

Automation support

Return on Investment

More customers
More revenue
Increased brand awareness

Alternatives Considered

I haven't actually used any previous products like this. This is the only one I have ever used as it was recommended to me by my web developer and I can't thank him enough.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

Well suited - in areas where I have a lead magnet and I wish to capture emails to put them onto a distribution list to keep them further engaged

Less suited - I can't think of anything at this point as I have only been using It for over a year or so

Brilliant for small business!

Software Version

Overall Satisfaction with ActiveCampaign