Active Campaign for the win on email blast ROI!
September 02, 2021

Active Campaign for the win on email blast ROI!

Kimberly Corwin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is primarily being used as a sales and marketing tool. We monitor touchpoints and use them to keep our customers and potential customers informed of new developments and products. It is an effective tool and very user-friendly. We maintain notes about customers and can segregate our customers by product type, discipline, or geography.
  • Simplicity of use/user friendly
  • Data organization
  • Great design graphic ability
  • Wide variety of search functions
  • Campaign management
  • Add other graphic format capabilities.
  • More preformatted design options in the templates specific to our industry (construction).
  • On line Chat option for design questions.
  • We get anywhere from 10-20% open rate on our e-blasts, which is fantastic!
  • Active Campaign has allowed us to reach more customers.
  • Active Campaign has increased our market presence.
Active Campaign was recommended to me and therefore I did NOT try other services. I am happy with Active Campaign and would like to increase my use of the other functions that Active Campaign provides. We are under-utilizing the Active Campaign.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active Campaign is ideal for e-mail blasts! The ease of use to create templates is great. Being able to add HTML links and share videos is very user-friendly. I do not currently use Active Campaign for project tracking and/or pipeline management, I think it could easily be expanded to do this, but I need more experience/instruction.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
10
Automated sales alerts and tasks
6
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
6
API
Not Rated
Role-based workflow & approvals
6
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated