ActiveCampaign Review
September 10, 2021

ActiveCampaign Review

Mark Pegg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

A superb tool to automate marketing and keep in touch with customers.

Once you have set up your account the software allows for automatic follow-ups without you having to lift a finger. I set my current campaign up a year ago and it’s still working perfectly. It’s also easy to initiate and monitor manual campaigns.
  • Automation
  • CRM
  • Campaigns
  • Developer accessibility
  • 4000+ Customers
  • Over 30 manual campaigns
  • Multiple automations
  • Mailgun and from Pathwire
[ActiveCampaign is] much better by comparison.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I would imagine that ActiveCampaign is the ideal partner for all web-based companies. Once set up, it does the work of a whole dept.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
6
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated