ActiveCampaign can make it all
September 10, 2021

ActiveCampaign can make it all

Fabio Santos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign mainly for Lead scoring and e-mail marketing. It helps us to qualify leads and create conditional / personalized communication for our leads.
ActiveCampaign also helps us to evaluate if the lead is ready to be a qualified lead by understanding his e-mail and site interaction.
In this way, we try to create a personalized environment either for us, evaluating the properties of the lead.
  • Email Marketing
  • Marketing Automations
  • Site tracking
  • Lead Score
  • API
  • Loading
  • Marketing efficiency
  • Decreased our operational costs
  • Increased our ROAS
ActiveCampaign is easier to use and has more resources. Autopilot creates great flow in a very visual and pretty way, but not that useful. Autopilot also crashed a lot despite ActiveCampaign that crashes too, but way less often than Autopilot.

ActiveCampaign also is way better in reports and information. Autopilot is too simplistic in some ways.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is perfect for Marketing Automation. It's easy to use and allows you to make whatever marketing automation is needed. The support is useful, the API works fine enough, and the automation templates help you to understand how to create a specific flow.
In ActiveCampaign is real easy to find the contacts and to download the leads lists. Also will give you no problem creating and evaluate custom fields properties.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
3
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
7
Standard reports
8
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Microsoft Dynamics CRM
Not Rated