One Stop Marketing Shop
September 07, 2021

One Stop Marketing Shop

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

It helps us set up our marketing automation process and gives us insights into our lead generation process. It gives us insights in our inbound leads and their touch points with our product and services. It overall serves as a CRM tool for qualifying leads and guiding them through our customer journey.
  • Marketing automation
  • CRM
  • Conversion attribution
  • Reporting
  • Integrations with other services
  • Insights in our marketing journey

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

AC's product is perfectly suited for companies that want to have a one stop shop for their marketing activities (mailing, automation, CRM)

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
6
A/B testing
6
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
7
Social profile integration
7
Dashboards
6
Standard reports
6
Custom reports
6
API
7
Role-based workflow & approvals
7