Great for day to day operations with the occasional glitch
January 05, 2022

Great for day to day operations with the occasional glitch

Emma Richardson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to keep our current and potential clients organized and ensure their information is updated, as well as sending marketing campagins.
  • Customer Support
  • Customizable actions
  • Keeping contacts well organized
  • Tags seem to randomly malfunction when sending campaigns
  • We are able to track who is engaging with us and find interested potential clients more efficiently.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for most of our daily operations, including marketing campaigns and keeping our contacts organized. However, occasionally, there is a small, unpredictable glitch that causes some headache. For example, there was an issue with a marketing campaign that only went to some of the desired contacts for no apparent reason, despite the necessary logic being in place. You have to learn how to predict what tends to go wrong and work around it, which once you know is fine, but it can cause a problem the first time or two it happens.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
10
Landing pages
5
A/B testing
7
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
6
Triggered drip sequences
8
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated