An advanced tool to automate a lot of activities and developing advanced email marketing strategies
January 14, 2022
An advanced tool to automate a lot of activities and developing advanced email marketing strategies
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign for multiple scopes. We use it to send broadcasts to our lists. We use it to automate processes. We use it to collect data from our contacts. It's one of our most important assets. The crucial thing is to understand how to collect data that make sense for your specific business.
- Automating Emails Sequences like "welcome emails".
- Collecting every data for future segmentations.
- Automating delivery of information.
- Broadcasting using advanced functions like A/B tests, conditional fields.
- Big automation gets clunky and slow.
- Contacts data could be hugely improved (for example understanding how engaged contacts are is not so easy, there's a workaround with automation but it's not immediate).
- The historical "activities" of a specific user are not so detailed and hard to navigate if you go back in time.
- It delivers business emails automatically without any human work.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes