An advanced tool to automate a lot of activities and developing advanced email marketing strategies
January 14, 2022

An advanced tool to automate a lot of activities and developing advanced email marketing strategies

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for multiple scopes. We use it to send broadcasts to our lists. We use it to automate processes. We use it to collect data from our contacts. It's one of our most important assets. The crucial thing is to understand how to collect data that make sense for your specific business.
  • Automating Emails Sequences like "welcome emails".
  • Collecting every data for future segmentations.
  • Automating delivery of information.
  • Broadcasting using advanced functions like A/B tests, conditional fields.
  • Big automation gets clunky and slow.
  • Contacts data could be hugely improved (for example understanding how engaged contacts are is not so easy, there's a workaround with automation but it's not immediate).
  • The historical "activities" of a specific user are not so detailed and hard to navigate if you go back in time.
  • It delivers business emails automatically without any human work.
Automations are more advanced.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I recommend it for every business that could automate operations with emails. If you just send "normal" emails maybe there are more suitable solutions.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
6
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
8
Custom reports
Not Rated
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated