Essential one-stop tool for SMEs who want control and oversight of email marketing
October 05, 2022

Essential one-stop tool for SMEs who want control and oversight of email marketing

Michelle Ewen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is our CRM and chosen platform for email automation sequences, sales emails, and communicating with our clients. The product allows us to host all our customer information securely in one place in a way that is GDPR compliant. It takes the stress out of email communication thanks to the readymade templates and user-friendly interface that mimics Word. We can make money in our sleep - knowing sales email sequences are going out to clients on predetermined schedules.
  • Readymade email templates that are user-friendly
  • The ability to create and schedule automated email sequences
  • Housing all our client information in one safe, easily accessible place
  • More information on hidden or lesser-used features
  • Less marketing emails - asking to schedule calls
  • Examples of how other users are benefiting from features that may be of interest
  • Repeated four-figure launches of brand-new products and services
  • Signed more than 3,000 business owners up to our free lead-generating challenges
  • Eliminated the need for multiple marketing platforms, saving costs on subscriptions
I haven't used any other products than ActiveCampaign. The platform was recommended to me by multiple other users, and I did not consider competitor products on that basis. Personal recommendations are really important to me, and I have been really impressed with what I have seen. There is no need for me to consider competitor products.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is ideal for solo traders through to medium-sized enterprises who want control and oversight of all their email communications in one user-friendly platform. I love being able to design quick, effective email campaigns that I trust to go out on time as scheduled, with little to no technical expertise needed. The ability to track how each campaign performs gives me all the data I need to adapt my marketing strategy and test different approaches. It's the one tool in my business that I never question the value of. I have my entire client base at my fingertips.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated