I would Campaign for Campaign
April 01, 2019

I would Campaign for Campaign

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is being utilized primarily for email marketing initiatives and customer outreach. As we develop its usage, we plan on integrating it with more of our digital assets including online banking and our website. Currently it is being used by the Marketing department and it greatly improves our data modeling.

Pros

  • Segmentation is much simpler and robust.
  • Eliminates the silo effect of using outside vendors.

Cons

  • As robust and helpful Campaign is, some aspects of the UX could be improved to be better streamlined.
Well Suited - Managing promotional campaigns with hard expiration dates for personalized content. It is also useful in engaging customers in a meaningful way that helps tailor our offerings better.

Adobe Campaign Feature Ratings

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