I would Campaign for Campaign
April 01, 2019
I would Campaign for Campaign
Score 10 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – On-Premise
Modules Used
- Message Center
- Offers/Interaction Management
- Landing pages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is being utilized primarily for email marketing initiatives and customer outreach. As we develop its usage, we plan on integrating it with more of our digital assets including online banking and our website. Currently it is being used by the Marketing department and it greatly improves our data modeling.
- Segmentation is much simpler and robust.
- Eliminates the silo effect of using outside vendors.
- As robust and helpful Campaign is, some aspects of the UX could be improved to be better streamlined.