Adobe Campaign is becoming the Lead Marketing Platform!
April 01, 2019

Adobe Campaign is becoming the Lead Marketing Platform!

Trevor Benson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Transactional Messages

Overall Satisfaction with Adobe Campaign

This is mainly used as an email/direct mail delivery mechanism, but we are developing it into our omni-channel communication tool. As of now, we use it to send all external communications (email, direct mail) while consulting on best practices for other organizational value such as SMS/Push notifications. This tool has been easy to use while really driving value as we bring all our customer communication channels under one tool.

Pros

  • Omni-Channel Communication - Able to handle direct mail/email/SMS/Push notifications
  • Technical Architecture - The tool can be implemented seamlessly with our creative suite and IT infrastructure
  • Open platform - You can really customize this tool to suit your organization

Cons

  • Simplified Templates
  • GDPR guidelines
  • IP warming strategies
This tool was very powerful and seemed very easy to use for our direct mail capabilities, but wasn't adapted to email. However, as the market grew to involve more personalized expectations we needed to integrate other tools to handle email capabilities and it no longer seemed to fit the business case. It seemed like IBM had made a business decision to not invest in the product where it seems Adobe Campaign has been constantly improved and updated.
This tool, in my opinion, is the best-in-suite solution when combined with Adobe's other creative products. The fact we can integrate our Adobe Experience Manager instance with Adobe Campaign allows us to do testing and customization within the same structure while minimizing the need to train on several programs. Then our creative team can push the creative aspects to the tool. However, it can be much less beneficial when you are not using the Adobe Creative Suite.

Adobe Campaign Feature Ratings

7.6
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
3.0
Dashboards
3
Standard reports
5
Custom reports
1
9.3
API
10
Role-based workflow & approvals
8
Customizability
10

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