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Big Program for Big Companies
March 29, 2019

Big Program for Big Companies

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Landing pages

Overall Satisfaction with Adobe Campaign

It is used by our digital department for email marketing campaigns.
  • Managing thousands of users
  • Dynamic content personalization
  • Ability for complex workflows
  • Steep Learning Curve
  • It is a complex program
  • The email designer interface can be buggy
Adobe Campaign is a little more robust than Mailchimp and it seems to have a little more capacity.
It's good for companies that need a very robust tool. Adobe Campaign has a lot of capacity even though it is a complicated tool to learn. I would recommend taking a workshop to see how it works before buying it.

Adobe Campaign Feature Ratings

8.6
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
10
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
7
List management
10
Triggered drip sequences
8
Lead Management ()
Not Rated
6.0
Calendaring
6
Social Media Marketing ()
Not Rated
7.7
Dashboards
7
Standard reports
8
Custom reports
8
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated