Big Program for Big Companies
March 29, 2019

Big Program for Big Companies

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Landing pages

Overall Satisfaction with Adobe Campaign

It is used by our digital department for email marketing campaigns.

Pros

  • Managing thousands of users
  • Dynamic content personalization
  • Ability for complex workflows

Cons

  • Steep Learning Curve
  • It is a complex program
  • The email designer interface can be buggy
Adobe Campaign is a little more robust than Mailchimp and it seems to have a little more capacity.
It's good for companies that need a very robust tool. Adobe Campaign has a lot of capacity even though it is a complicated tool to learn. I would recommend taking a workshop to see how it works before buying it.

Adobe Campaign Feature Ratings

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