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Adobe Campaign is a powerful tool with a high learning curve that pays off over time.
May 10, 2019

Adobe Campaign is a powerful tool with a high learning curve that pays off over time.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Transactional Messages

Overall Satisfaction with Adobe Campaign

It is being stood up so that we can support our Marketing Business partners by automating e-mail communications. The Marketing Automation team utilizes this tool within the IT area. Plans are to create a best in class marketing campaign automation across multiple channels to support the initiatives of our Marketing partners.
  • Campaign automation
  • Multi-touch communications
  • Tracking the customer journey
  • Very high learning curve, there can be better documentation and resources to provide training.
  • Needs the ability to create custom objects.
  • Adobe support is slow and unresponsive.
N/A
Adobe Campaign is best when there is a Marketing campaign that wants to track a customer journey and drive the next best action. It is not good for "one and done" communications or situations where you just want to send information without a call to action. It can do it, but it's a little pointless.

Adobe Campaign Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
8
Landing pages
5
A/B testing
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead Management ()
Not Rated
5.0
Calendaring
5
Social Media Marketing ()
Not Rated
8.3
Dashboards
5
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated