Adobe Campaign is a powerful tool with a high learning curve that pays off over time.
May 10, 2019
Adobe Campaign is a powerful tool with a high learning curve that pays off over time.

Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hosted by Adobe
Modules Used
- Transactional Messages
Overall Satisfaction with Adobe Campaign
It is being stood up so that we can support our Marketing Business partners by automating e-mail communications. The Marketing Automation team utilizes this tool within the IT area. Plans are to create a best in class marketing campaign automation across multiple channels to support the initiatives of our Marketing partners.
Pros
- Campaign automation
- Multi-touch communications
- Tracking the customer journey
Cons
- Very high learning curve, there can be better documentation and resources to provide training.
- Needs the ability to create custom objects.
- Adobe support is slow and unresponsive.
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