Using Adobe Campaign as enterprise solution for marketing
July 05, 2019

Using Adobe Campaign as enterprise solution for marketing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

The Adobe Marketing Cloud is our enterprise solution across a number of departments.
  • Platform allows you to orchestrate cross-channel campaigns.
  • Marketing business users can set up their own workflows.
  • User interface of AC Classic is retro, Standard is similar to fellow Adobe products in marketing cloud.
  • AC Classic requires users to be quite technical.
- ExactTarget
- Salesforce MC
- Optivo
The platform requires high maintenance. So you'd need to make sure to have an agency partner or in-house developers to help implement and configure the platform.

Adobe Campaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
5
Landing pages
6
A/B testing
5
Mobile optimization
5
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Calendaring
5
Dashboards
7
Standard reports
9
Custom reports
5
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated