Using Adobe Campaign as enterprise solution for marketing
July 05, 2019

Using Adobe Campaign as enterprise solution for marketing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

The Adobe Marketing Cloud is our enterprise solution across a number of departments.

Pros

  • Platform allows you to orchestrate cross-channel campaigns.
  • Marketing business users can set up their own workflows.

Cons

  • User interface of AC Classic is retro, Standard is similar to fellow Adobe products in marketing cloud.
  • AC Classic requires users to be quite technical.
- ExactTarget
- Salesforce MC
- Optivo
The platform requires high maintenance. So you'd need to make sure to have an agency partner or in-house developers to help implement and configure the platform.

Adobe Campaign Feature Ratings

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