Adobe Campaign - Emailing Made Easy!
June 27, 2019

Adobe Campaign - Emailing Made Easy!

Richard Perroset | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

We purchased Adobe Campaign to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift.
  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
  • It requires administrator rights in order to deploy into an environment.
  • We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
  • There's no easy way to roll back changes.
Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our email automation, deliverability, and reporting. With the help of Adobe Campaign, we were able to bring customer data from different systems, devices, and channels into a single profile.
The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.

Adobe Campaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports
Role-based workflow & approvals
Integration with