Adobe Campaign is the best digital marketing tool, excellent service
August 08, 2019

Adobe Campaign is the best digital marketing tool, excellent service

Martin Palermo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

Adobe Campaign has given us the best tools so that we can keep in touch with each one, personally, with our clients. It has facilitated all CRM campaigns and our marketing department has felt good when using Adobe Campaign. It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller.
  • We permanently receive all software updates, so we are up to date.
  • We were able to efficiently integrate AEM integration as content creation.
  • The possibility of creating in many steps many campaigns on many platforms.
  • Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
  • The program sometimes becomes complex and requires, of course, technical experience.
We use it mainly as an email component; we have automated it to send all correspondence outside our departments. It drives a great incentive in all the respective email channels. Adobe Campaign is used as a cluster promoter and is extremely useful; it is an excellent tool.

Adobe Campaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Calendaring
9
Dashboards
10
Standard reports
10
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10