Enterprise level of marketing for digital agencies
Updated August 03, 2019
Enterprise level of marketing for digital agencies
Score 10 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
We are active users of Adobe Marketing Cloud since 2016. Adobe makes it easy for us to uniformly brand our content across different marketing channel. This way, we do not need to waste time by updating the brand identity in several places when a client requests an update.
We use Adobe Campaign to target, optimize, and evaluate marketing campaigns on behalf of our clients.
The platform allows us to create and execute complex marketing campaigns across several channels where advanced targeting put the right message in front of the most engaged audience. Our designers quickly produce stunning web content working directly in both the Marketing or Creative Cloud.
Pros
- Landing pages creation tool gives the finished pages a polished, professional look.
- Branding possibilities across all modules.
- Fair pricing considered the feature set.
- Direct integration with other platforms.
Cons
- Not exactly an easy suite of products to master.
- Adobe often renames products (confusing).
- Slow onboarding process.
Adobe Campaign is a part of the most complex yet manageable suite of marketing tools. Once mastered, it has all the functionality necessary for the creation of professionally executed marketing campaigns. Thanks to the close integration with other Adobe products there is the familiarity with the interface, similar workflow and seamless exchange of data between the modules.
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