Versatile, expandable, but good for basics too
August 20, 2019
Versatile, expandable, but good for basics too
Score 7 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hosted by Adobe
Modules Used
- Message Center
- Offers/Interaction Management
Overall Satisfaction with Adobe Campaign
Having recently started to use this software for managing the engagement of schools and public events, we were trying to evaluate this against doing it manually, and this hands down is the easiest way to manage this process. It's great for assigning distinct profiles for easy communication with the schools, and the email creation/manager section is exactly what we needed. There are a few drawbacks though, as it's pretty difficult to get into quickly and not easy to manage unless you're experienced, so it's been a bit of a journey!
Pros
- Very detail orientated, can do literally everything you'd need for email and customer management
- Modular components mean you can add anything you like if it isn't already covered in a standard module
Cons
- Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections
- Big software package!!
Both Mailchimp and this work really well, but I think in this comparison, for versatility and expandability, Adobe Campaign just tips the win. If you're looking for something relatively simple, Mailchimp might be the way to go, but with fewer features being available for free, Adobe Campaign is a worthwhile investment.
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