Excellent & Efficient Multi-Channel Connection
Anonymous | TrustRadius Reviewer
February 17, 2020

Excellent & Efficient Multi-Channel Connection

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

It is used by the Marketing department (about 700 hundred people within). It was tested primarily as a cross channel marketing tool, and the department used it for 6 months as a trial run to see if it met our needs compared to the programs we have used for years.
  • The email marketing functionalities are amazing, in particular being able to send dynamic content along with AI-driven emails.
  • The segmentation feature assists with audience analytics, segmentation, and profiles specific to customers as well as data connectors.
  • The time it takes to set up the program is both a blessing and a curse. It's amazing that it can be so customized, but in the beginning set aside a lot of time for the initial set-up.
  • Occasionally when working with the same (amazing) live/realtime data, it can begin to slow down the program, as well as during the start-up of it.
  • As my company is large, the cost of the program is easily made up for as it has upped our ROI during its use.
  • As we add more and more clients to our database (an overall goal always), Adobe Campaign has done a great job of keeping these profiles organized in one place and shareable.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Adobe Campaign is not a program for beginners, but it is well suited to launch a wide variety of multi-faceted, multi-channel, highly targeted email campaigns successfully. It also works incredibly effectively for social media and other digital marketing professionals as a social media management system. A smaller company may not find this the most suited program for them.

Adobe Campaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
7
Landing pages
6
A/B testing
9
Mobile optimization
7
Email deliverability
10
List management
9
Triggered drip sequences
9
Calendaring
9
Dashboards
7
Standard reports
9
Custom reports
9
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10