You can better calculate ROIs from marketing campaigns with Adobe Customer Journey Analytics
March 22, 2025

You can better calculate ROIs from marketing campaigns with Adobe Customer Journey Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

Adobe Customer Journey Analytics is a great product, Much better than Adobe Analytics. Very user friendly. Has more capabilities. Easier to customize. Unlimited data sets. No need to worry about limited eVars and Props. Much faster data access. More user friendly. Easier to integrate with other Adobe products. Strongly recommend the product. CJA has features that Adobe Analytics does not have

Pros

  • Easier to integrate with other products
  • Doesn't use eVars and Props
  • Faster access to AEP data

Cons

  • Integration with other Adobe products
  • Easier interface
  • More user friendly platform
  • Better operation efficiencies
  • Increase in leads
  • better process
You can integrate online and offline data into one platform. help to identify trends, patterns, and anomalies while the customizable dashboards and reports make it easy to interpret complex datasets it’s possible to merge data from various customer touchpoints (i.e. web interactions, mobile app usage, and in-store visits) into one cohesive platform
You can integrate online and offline data into one platform. help to identify trends, patterns, and anomalies while the customizable dashboards and reports make it easy to interpret complex datasets it’s possible to merge data from various customer touchpoints (i.e. web interactions, mobile app usage, and in-store visits) into one cohesive platform
Both very good tools

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Yes

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Customer Journey Analytics go as expected?

Yes

Would you buy Adobe Customer Journey Analytics again?

Yes

Want to get critical site analytics and key KPIs. You can better calculate ROIs from marketing campaigns like email, paid search, display,, social. If you want to combine offline and online data, you can see holistic view of marketing performance. Can integrate Marketo email, Contact center, digital media campaigns to get better results

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