Item: Adobe Express
Rating: 9
Author: Anissa Barton-Thompson

Overall Satisfaction with Adobe Express

Use Cases and Deployment Scope

I use Adobe Express to create social media graphics, digital badges and web content for my higher education institution. We need an easy-to-use application that offers a range of tools/features for both our seasoned and novice designers to use. To stay within university guidelines, that tool must provide simple branded templates and access to approved fonts.

Pros and Cons

Pros

Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
Libraries: syncs will with other Adobe Tools
Animation: provides a decent collection of modifiable motions for objects in the design
Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND

Cons

Make accessibility an essential part of every tool/feature in Adobe Express! If it has an accessibility component, require the designer to include information (alt text, captions, etc.); provide reminders on features that should include accessibility components.
Font modification features aren't as intuitive as they should be.
Users should have the option to TURN OFF AI Features if they don't deem them necessary!

Return on Investment

We are able to create most of what we need; however, I wish that more of my colleagues took advantage of the tools (our campus has sitewide licensing).

Content

Some of the templates and stock assets need to be retired/updated/replaced due to recognition from overuse.

Ease of Use

For the most part, it's simple to design, organize, and layout elements; however the Font/Text segment could be updated.

Speed

This question is disjointed; creating content quickly is not equal to completing tasks (that may have no design skills required).

However, If the question is only referring to the tasks, then the tasks are ok, but I don't use Adobe Express for those features.

Alternatives Considered

Canva and Affinity Designer

I use Adobe Express and Canva equally, due to the types of features that are/aren't available (need for overlap), and due to the team licensing features/access.

Key Insights

Do you think Adobe Express delivers good value for the price?

Yes

Are you happy with Adobe Express's feature set?

Yes

Did Adobe Express live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Express go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Express again?

Yes

Other Software Used

Canva, Adobe PhotoShop, Microsoft Powerpoint

Likelihood to Recommend

Adobe Express was perfect for creating a bulk series of promotional graphics for a social media campaign; however, the scheduling calendar doesn't have enough flexibility to include the range of accounts (LinkedIn Groups, LinkedIn Pages, Facebook Groups, Facebook Business Pages, Facebook personal profiles, etc.) we use to automate that amount of posting (they had to be posted manually).

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Creating and Collaborating with Adobe Express

Software Version

Modules Used