Item: Adobe Firefly
Rating: 9
Author: Lucy Richardson

Overall Satisfaction with Adobe Firefly

Use Cases and Deployment Scope

I am a graphic designer and I use Adobe Firefly to modify photographs to change backgrounds, clothing and other elements. I also use it to create unique elements such as unusual backgrounds, add effects to text and more. I really like how I can enter a prompt and watch Adobe Firefly do its work!

Pros and Cons

Pros

Recreates clothing to make it what I want
Generates new backgrounds or background elements based on the prompt given
Uses generative fill to change images entirely
Regenerates a different image if I change the prompt

Cons

I would like to keep the same image and be able to just refine it by changing the prompt
Text is distorted like in most generative AI models
Be able to extract text or other elements from an image and keep the original image with layers

Return on Investment

I would say that using Adobe Firefly has increased my productivity by at least 40% because it helps me "think" about the elements I want to use in a creation.
When I use Adobe Firefly, it has saved me about 2 to 3 hours in content creation.
I create 2D and 3D animated short videos and if I can create a stationary character, say like a person standing on the sidewalk, and not have to draw it or try to create it in 3D software, I don't have to draw these characters.

Usability

Because, for the most part, it is simple to use. It works like other LLM's in that what you put in, you hopefully get out in the form of well-crafted prompts. there are also so many elements already created and the ability to look at the prompts that created them is invaluable.

Alternatives Considered

Adobe Firefly makes it simple and easy to use. The colors produced are rich and vibrant and the elements created are unique, unusual at times and they look great in my designs! I like looking at the library of images already created because this gives me so many ideas for my own creations.

Key Insights

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Firefly go as expected?

Yes

Would you buy Adobe Firefly again?

Yes

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Adobe Premiere Pro, Adobe Audition

Likelihood to Recommend

If I am struggling with coming up with an idea to start a creation like a flyer or social media post, I use Adobe Firefly to generate some examples to get my creative juices flowing and it makes the creative process much faster. I will use Adobe Firefly to add AI generated elements to use in my flyers also like sports equipment for a soccer flyer.

Comments

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Adobe Firefly - Great for Creatives