Item: Adobe Firefly
Rating: 10
Author: Lisa Guillory

Overall Satisfaction with Adobe Firefly

Use Cases and Deployment Scope

For business purposes, I use Adobe Firefly via the actual Adobe Firefly app, as well as via Adobe Express and Photoshop to help me to speed up the time on basic brainstorming for visual ideas.

Pros and Cons

Pros

In Adobe Premiere Pro, Adobe Firefly does a great job with the Remix Tool which expands the length of an audio music track while matching notes and adding more beats to its length. The transitions are seamless, and after the generation is completed it is difficult to distinguish the new beats apart from the original composition.
In the Adobe Firefly, I use the standalone app to create graphic variations and visual concepts for quick mockups to streamline design ideas. This process helps me to speed up the creative process and to work more efficiently. It also presents me with additional creative ideas to incorporate in future ideations.
In Adobe PhotoShop, Adobe Firefly is wonderful with the 'Generative Fill' which uses prompts to enhance an original image by adding complimentary content, replacing content, or even removing the background or content from an image altogether. The result is extremely realistic and amazing.

Cons

Adobe Firefly could add some improvement by making people look more realistic. Some of my prompts resulted in people's faces or body parts being distorted, or missing fingers. When this happens I find that if I resubmit the prompt a couple of times with more direction the final result often comes out better. But it would be nice if I could get a good result with one or two prompts tops.

Return on Investment

The best ROI Adobe Firefly has on my overall business objective is its ability to create an abundance of creative concepts based on prompts, which in turn saves me days on doing the process manually. This not only saves me time but also cuts down on the cost to my clients while simultaneously helping me to look extremely proficient.
Another Return on Investment with using Adobe Firefly is not needing to purchase access to trademark, patent or copyright material. Adobe Firefly only uses approved Adobe Stock video, images and graphics, which means that I can feel free to create stellar content via Adobe Firefly without worrying about infringing upon someone's intellectual property. This peace of mind is Priceless!

I gave Adobe Firefly a top rating of ten because of it's easy of use, abundance of content (images, vectors, video, music, and voice-over), it's ability to be access throughout Adobe's Creative Cloud network, that it is great for all industries (education, media, art, business, commercial and government) and because Adobe is constantly making improvement to enhances its Adobe Firefly capabilities.

Key Insights

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

Yes

Did implementation of Adobe Firefly go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Firefly again?

Yes

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Adobe Premiere Pro, Adobe Express, Adobe InDesign

Likelihood to Recommend

In my experience, I found that using Adobe Firefly was well suited for video editing in Premiere Pro due to its ability to help me streamline my editing process. For example, if the music track is shorter than the video track the Remix Tool helps to expand the music track (with cut points) to match the length of the video, and the result is always professional and polished. In addition, Adobe Firefly has also helped my video editing process when I was in need of better b-Roll. If the b-Roll I am using is subpar, all I need to do is give precise prompts of what I desire, or use the 'Image to Video' option along with a prompt to have Adobe Firefly create b-Roll footage. And I can keep tweaking the result via additional prompt directions. After I am satisfied, I can export the video and then import it into Adobe Premiere Pro. The entire process makes working on a team or as a freelance video editor quite productive.

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Adobe Firefly for Multimedia Design