AJO review.
March 17, 2025

AJO review.

Stefan Tabutov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Journey Optimizer

I am a consultant and help my clients utilize Adobe Journey Optimizer to the best of their ability.

Pros

  • UI is very intuitive.
  • Journey Building is very simple.
  • A lot of value information/details available out of the box.

Cons

  • Limitations on number of objects in journey.
  • Limitations and general restrictions.
  • Reporting robustness.
  • AJO B2B version is still too infantile.
  • Increased journey flow completion.
  • Customer Lifetime Value.
Audience building allows for a specific audience to receive timely messages.
It's not always helpful because the most recommended audience approach is batch, so it's not really real-time.
UI is super intuitive and simple. Also, the robust documentation available is helpful in answering most questions.
The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities.

Do you think Adobe Journey Optimizer delivers good value for the price?

Not sure

Are you happy with Adobe Journey Optimizer's feature set?

Yes

Did Adobe Journey Optimizer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Journey Optimizer go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Journey Optimizer again?

Yes

Creating automations for your journeys and all creative content.

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