Top of the line and top of budget $$$
Anonymous | TrustRadius Reviewer
March 31, 2017

Top of the line and top of budget $$$

Score 8 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Adobe Marketing Cloud

As an agency, Adobe Marketing Cloud is one of our key partners. Depending on our clients' needs, we may recommend implementation of Adobe or develop strategies to use it efficiently. It is the industry leader in marketing cloud tech, focused on the idea of account-based marketing -- marketing to each individual prospect or customer through integration of data and highly-specific targeting. Though the tool unites marketing and development teams, it's essential to foster that unity in practice too.
  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.