A safe bet
Updated June 24, 2017
A safe bet
Score 6 out of 10
- Test & Target
- Search & Promote
Overall Satisfaction with Adobe Marketing Cloud
The Adobe Marketing Cloud is being used in our company to empower our eCommerce website, by providing tools for web search, testing, targeting content and statistics. We know that there were other solutions in the market (some even free), but the company decided to go with Adobe because of their customer support and the integration between the solutions.
- Simple implementation
- Ready and simple to use for normal use cases
- Simple interface to manage the systems
- Great consultants to help you achieve your goals
- Engineering team willing to accept legitimate request of addition of functionalities
- Do not provide a list for the known limitations for their tools
- Documentation can be vage (as of 2014)
- Make it easier to add Recommendations to e-mail campaigns
- Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations
- We are now able to better understand the user's behaviors in our site
- The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements
- We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business
Before Adobe Search & Promote, we used, if I am not mistaken, a system called Easyask. But whatever it was, we needed to host it ourselves and give the proper maintenance. It consumed a lot of our time, which we now save by using Adobe.
The Adobe Marketing cloud have many different tools, such as: a) Search and Promote: to provide you with a fast and customizable search engine, which comes with a lot of features and is managed through user friendly dashboards; b) Analytics; c) Test and Target: to help you perform UI tests, such as A/B tests, and also to provide different user experiences to specifically target users, based on geo-location, browser, language, etc. All the tools that I worked with seemed solid and rich, and I imagine that will attend to all the common use cases. You could certainly install solutions other than AMC, even open source ones, but then you would have the overload of taking care of those systems and might need specialized work force to install and maintain them. With AMC they will take care of the systems and the infrastructure, so you can be free to focus on your own system, while using AMC as a tool to achieve your goals. The tools are created generic enough to satisfy the need of most businesses, but they are also willing to work with you on adding new functionalities in case your request is legitimate. It could take more or less time, depending on how busy their engineering team is at the moment and on how relevant is your request is. Finally, one important thing to notice is that since the tools are so rich in functionalities you might need to purchase some consulting hours from their Adobe Marketing Suit team. The more complex your needs are, the more consulting hours you might need. However, I found their consultants very knowledgable and good to work with, but you would still need to have at least one web developer to help you implement those recommendations. I would say that AMC is less appropriate if your system is too complex and unique, not displaying much similarity to any other company on their customer base (you might be able to check that info with one of their representatives).