More than just Send-Open-Click-Repeat: Marketo is a whole communications force
Updated February 07, 2022

More than just Send-Open-Click-Repeat: Marketo is a whole communications force

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We currently use Marketo as our Marketing Automation tool, from lead generation to customer experience evaluation. Currently, it's only operated by the Marketing Team, although it's a valuable resource for every team in our company. It helps us with the majority of email communications to all of our clients and also helps us with the administration of leads and forms
  • Integration versatility
  • Easy to use interface
  • Extremely potent automation skills
  • Reporting is a little bit stiff and requires the use of API to extract all valuable information
  • Filtering by dates embedded in custom objects can be troublesome
  • For extremely specific email and landing page customization, the use of templates is not recommended
  • Thanks to email automation, an increase in 8.5% in clients conservation
  • Direct sales by our digital channel increased by more than 200%
Marketo provides a more robust interface and capabilities, and can be integrated in a more efficient way to supply all of our needs
For any company that requires flexible, integrated, and automated email marketing, Marketo is the perfect solution. However, if there's only a basic requirement of sending emails and not learning/optimizing with them, Marketo may be a little too powerful for your needs

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
8
Dashboards
8
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Customer Experience

Always on point with our needs, on demand for our needs, and a great community of users which gives great help and ideas