More than just Send-Open-Click-Repeat: Marketo is a whole communications force
Updated February 07, 2022
More than just Send-Open-Click-Repeat: Marketo is a whole communications force
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We currently use Marketo as our Marketing Automation tool, from lead generation to customer experience evaluation. Currently, it's only operated by the Marketing Team, although it's a valuable resource for every team in our company. It helps us with the majority of email communications to all of our clients and also helps us with the administration of leads and forms
- Integration versatility
- Easy to use interface
- Extremely potent automation skills
- Reporting is a little bit stiff and requires the use of API to extract all valuable information
- Filtering by dates embedded in custom objects can be troublesome
- For extremely specific email and landing page customization, the use of templates is not recommended
- Thanks to email automation, an increase in 8.5% in clients conservation
- Direct sales by our digital channel increased by more than 200%
Marketo provides a more robust interface and capabilities, and can be integrated in a more efficient way to supply all of our needs