Strong tool that's easy to learn and build advanced campaigns, but has limitations in their email and landing page functionality.
April 12, 2023
Strong tool that's easy to learn and build advanced campaigns, but has limitations in their email and landing page functionality.
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We use Marketo Engage to communicate to our members and prospects regarding their membership, or upcoming events and promotions. In this mode we use personalization and automation regarding onboarding and renewing. We additionally do a lot of emailing around our live events and publications.
- Building targeting lists "smart lists" with information within the platform
- Creating automated Drip campaigns based on timing or events
- Lead Scoring setup is easy to build out and incorporate into lifecycle campaigns
- Their Analytics features are either so slow they are unusable, or they provide the bare minimum functions. (Ex cannot do any type of Frequency analysis or anything it is very cumbersome)
- Landing page and Email editor is outdate and extremely old. Missing many new features and functions available at other ESPs and you cannot auto append Tracking parameters (EX Google or Adobe Campaign Codes)
- Can only integrate 1 data source so multiple siloed organizations have challenges
- Product Launches
- Lead Management
Marketo is on the tier of the Salesforce marketing cloud, but SFMC allows for more data and queries to be built out. Additionally, the Personalization ability of SFMC is superior to Marketo due to the ability to create a nearly unlimited number of databases. Marketo is far easier to learn and use than SFMC and its ability to be nearly as powerful a tool that's much easier to use makes it a very strong tool. Its as simple to learn as a Mailchimp tool but nearly as powerful as a SFMC. I would say it's a superior product for most businesses.
Marketo must improve its WYSIWYG tools, email, landing page, and forms. It could also need to fix the persistent request from users that doesn't allow accounts to auto-append UTM or CID parameters to every link in the email to make tracking consistent and cleaner.
Marketo must improve its WYSIWYG tools, email, landing page, and forms. It could also need to fix the persistent request from users that doesn't allow accounts to auto-append UTM or CID parameters to every link in the email to make tracking consistent and cleaner.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes