Marketo - How it helped us for getting more leads
April 10, 2023
Marketo - How it helped us for getting more leads
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ContentAI
Overall Satisfaction with Adobe Marketo Engage
Marketo helps in various campaigns and making marketing decisions in the organization. The campaign creation, campaign execution and analytics is tracked with ease by the product. It helps to resolve the issues related to initial campaign release and tracking. The automation support and API helps to integrate with other Adobe Experience cloud products as the organization is more focused on using Adobe Experience Cloud for marketing necessities. The leads and conversion provided by Marketo is very essential for the proper revenue generation
Pros
- Campaign Exection
- Lead Generation
- Conversion Analytics
- Ease of operation
Cons
- Easiness to integrate with third party products
- API Capabilities
- AI capabilities
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
It helps with returning customers as well as new users for driving the revenue. Customer engagement is very important and Marketo drives customer engagement by its abundant features and proper analytics will reveal scope of improvement for the organization to achieve marketing goals.
Definitely integration support with other Adobe products. For an organization that uses Adobe AEM, Analytics etc , Marketo is a clear winner.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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