Marketo for marketing
April 13, 2023
Marketo for marketing
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Ad Bridge
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Adobe Marketo Engage
we use personalisation and automation for lead generation and constant communication. We tried using it for events however it didnt meet our needs and had to get a separate events management tool. Usability is easier than other email automation tools and learning for staff is quicker
- Easy UI for staff
- Integration with Salesforce
- web forms for websites
- Connection with GA
- Plugins that other automation tools readily provide like Pardot
- new features are slow to come by
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
Increasing product information as we launch new products in the market. Information about events or newsletters about these events or engagements. We use Marketo for updating customers on upcoming campaigns and launches.
- Pardot and Adobe Campaign
Chose it for the ease of use, though it lacks a few features compared to others.However the form builder, landing page and email editor is old-school and clunky.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
No
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes