Adobe Marketo Engage has a wide feature set that meets all of our marketing needs.
September 25, 2024

Adobe Marketo Engage has a wide feature set that meets all of our marketing needs.

Kirthik Raja | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Designed with a simple ui and thorough support, Adobe Marketo Engage is a potent marketing automation tool for us. Though smaller companies and new companies may find it difficult given its great expense and complexity. But it's client segmentation and tailored communications allows us advertisers to craft quite interesting campaigns. It also have a very flexible and strong capabilities which include multi-chanel integration, efficient campaign administration and instantanous performance measures for campaign optimization which was really helpful for our campaigns.

Pros

  • Marketo has a large feature set which meets all of our marketing needs.
  • Syncs with Salesforce without any hassle so we can use the data from Marketo in Salesforce.
  • Has smart list and automation tools like flow builder built-in.

Cons

  • It sometimes loads very slowly even though we have very good internet connection. And it's not like that I only experienced this slow loading time, quite a few people experienced the same issue in our team.
  • It was the only major problem, apart from that we did not face any other problem.
  • The client segmentation feature helps us target our customers individually and hence get better lead conversion.
  • After we started using Marketo Engage, our overall ROI has increased.
  • It can be integrated with multiple platforms like salesforce without any difficulty.
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is not for everyone as it quite expensive and hard to learn but for us, it is the perfect tool. It has a large feature set which meets all of our needs and we use it to optimize our campaigns and sync the data to salesforce.

Adobe Marketo Engage Feature Ratings

8.3
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
7
Triggered drip sequences
7
9.0
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
10
9.0
Calendaring
10
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
8.7
Dashboards
8
Standard reports
10
Custom reports
8
9.0
API
10
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

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